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50s. All-American Ads (Anglais) Broché – 26 novembre 2001


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Mentre il McCartismo serpeggiava per gli Stati Uniti e il capitalismo imperava senza problemi, l'America bianca provava un senso di sicurezza ed orgoglio che si rifletteva nelle campagne pubblicitarie.

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Amazon.com: HASH(0x9f067d44) étoiles sur 5 15 commentaires
24 internautes sur 26 ont trouvé ce commentaire utile 
HASH(0x9ef3a18c) étoiles sur 5 Excellent book, with just one proviso 28 mars 2002
Par Iconophoric - Publié sur Amazon.com
Format: Broché Achat vérifié
On reading quite a bit about this book online before ordering, I was convinced that All American Ads of the 50s so thoroughly matched my interests that it was going to be the last book I would have to buy for a while, and certainly the last book on this subject. --Wouldn't it be nice if life really WAS that simple? This book is the ultimate vault of old ad gold, and one is hesitant to criticize at all. But...
The one thing about All American Ads that really bugs me is the big grainy blowups that fill too many spreads here. The full page ads are joys forever. But jumping back and forth between creamy, crisp, photographically reduced perfection of reproduction on one hand, and overextended, grainy enlargements of detail on the other makes for a somewhat disjoint experience.
This one gripe aside, it is a book you absolutely MUST have if you care about old ads and old popular and sociopolitical culture.
17 internautes sur 18 ont trouvé ce commentaire utile 
HASH(0x9f06ced0) étoiles sur 5 Capitalism at work. 3 janvier 2002
Par Robin - Publié sur Amazon.com
Format: Broché
Taschen does it again! An amazing book of 928 pages with 1400 illustrations. The material is arranged in ten chapters and each has dozens of relevant magazine ads. What I particularly liked about this massive volume was the way all this colorful material has been handled, not a singe ad has been angled or overlapped on another. Here the pace is generated by running one ad over a spread, enlarging a section over a spread (basically for creative purposes) having one ad per page or in a minority of cases running four ads on a page. I think the designers took the view that reading the ad copy was as important as looking at all the amazing pictures. I also liked the range of material, besides the obvious consumer product advertising there are plenty of trade ads from the commercial sector. Stunning though this material is I do have a couple of minor objections, a few of the ads do have text that has run off the page and I would have prefered to see a thin black line define the edge of the ads where they are four to the page. This is the first volume of a series that will cover All-American ads of past decades and if they are all is good as this book it will be an incredible collection.

UPDATE My review originally appeared with the 928 page edition of this wonderful book and Amazon have also placed it with a mini paperback edition but you can still get original from some Marketplace Sellers. ISBN 3822811580.
7 internautes sur 8 ont trouvé ce commentaire utile 
HASH(0x9f37aedc) étoiles sur 5 A Great Series 25 mai 2002
Par Mark K. Mcdonough - Publié sur Amazon.com
Format: Broché
This is an absolutely fabulous series -- I eagerly anticipate the remaining volumes. Certainly they are excellent and enjoyable volumes for people interested in American design and popular culture, but I'm also finding them a great way to start teaching my young daughter about American history. Looking at 1950s liquor ads led to a discussion of Prohibition, which led to a discussion of gangster movies, and why everything in the 50s was trying to look like a rocket while consumer items of the 30s and 40s were rounded and "streamlined..." and so on.
It's a great way for children to realize that clues about history (and the hidden agendas of marketers, for that matter) are everywhere around us, and that while wars and the deeds of the great are part of history, there's more to it than that.
4 internautes sur 4 ont trouvé ce commentaire utile 
HASH(0x9f00a2e8) étoiles sur 5 All-American Ads of the 50s 21 février 2006
Par Aleksandre Romanov - Publié sur Amazon.com
Format: Broché
Probably the best ad book I've ever seen! Worth every penny it costs and believe me, it doesn't cost THAT much - not for a book like this! I was born in the 50s (in Russia) and Russians wouldn't even dream (or didn't even hear!) of products which are in this book - advertised in the US in the 50s. I'm now waiting for my All-American Ads of the 60s to arrive from Amazon - I spent my childhood in the US in the 60s and I can't wait to meet my "good old friends" - the American products - as advertised in the 60s. I'm hoping to collect the whole series of these fabulous books. Thank you very much, Jim Heimann and Benedikt Taschen -the guys who made this wonderfull series possible. Alexander Romanov, Moscow, Russia.
4 internautes sur 4 ont trouvé ce commentaire utile 
HASH(0x9ee80ed0) étoiles sur 5 Nostalgia City 10 août 2005
Par John P. Weeks - Publié sur Amazon.com
Format: Broché
I loved this book! As a child born in the mid-50's, many of these ads fortunately carried over to the 60's when I was both better able to comprehend as well as recall them. It was also nice showing the book to our children, as it gave them a glimpse into some of what our own childhood's were like. If anyone reading this wants to take a trip back to a simpler, safer, saner era, this book is your "Time Machine". All for around $25 bucks too!
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