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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
 
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More [Format Kindle]

Perry Marshall , Richard Koch
5.0 étoiles sur 5  Voir tous les commentaires (2 commentaires client)

Prix conseillé : EUR 16,47 De quoi s'agit-il ?
Prix éditeur - format imprimé : EUR 17,10
Prix Kindle : EUR 10,54 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet
Économisez : EUR 6,56 (38%)

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Descriptions du produit

Présentation de l'éditeur

Stop "Just Getting By"... Master the 80/20 Rule And Make More Money Without More Work.

When you know how to walk into any situation and see the 80/20's, you can solve almost ANY conversion problem.

Any traffic problem.

Any money problem.


"If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."

- Dan Kennedy, Author, The Ultimate Marketing Plan

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:
  • Slash time-wasters (page 117)
  • Locate invisible profit centers in your business (page 31)
  • Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
  • Gain coveted positions on search engines (page 70)
  • Differentiate yourself from rivals (page 67)
  • Gain esteem in your marketplace (page 154)
Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success.

You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.

Easy Read

"It is an easy read...very accessible, short chapters, and actually quite entertaining," says Susan Kruger, Master of Education & founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles.

Built for Speed Learning


Specially marked "Pareto Points" help you digest the most valuable 80/20 Rule applications in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet."

80/20 = Law of Nature
 
The 80/20 Rule is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Rule in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors.

Includes Powerful Online Marketing Tools
 
Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers
and sellers.

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Commentaires client les plus utiles
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Génial 16 mars 2014
Format:Format Kindle|Achat vérifié
Une approche super simple de l'expansion maximum.
Très concret.

Je lis parfois un chapitre et je l'applique immédiatement chez mes clients.
Une révolution dans la simplicité.
Avez-vous trouvé ce commentaire utile ?
5.0 étoiles sur 5 Acheté en direct ! 9 janvier 2014
Par Olivier
Format:Format Kindle
J'ai acheté ce livre directement aux Usa via le site de l'auteur qui le propose à 1 cent,
il faut juste payer les frais de livraison d'environ 13 dollars, ce qui fait le livre à un peu plus de 10 euros !
Et un livraison en une semaine !

Un livre à grand contenu !
Facile de compréhension si vous maitrisez un peu l'anglais ....
Avez-vous trouvé ce commentaire utile ?
Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.7 étoiles sur 5  213 commentaires
28 internautes sur 28 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Brilliant Personal Revelations for my Consulting Practice 30 juillet 2013
Par Kevin Milani - Publié sur Amazon.com
Format:Format Kindle
After spending several months evaluating myself with the help of some of my mentors, colleagues and friends, the 80/20 Sales and Marketing book pretty much told me the exact same thing it has taken me months of time in dialog with others to really discover about myself. The results completely make sense. I believe they are right on target. It is a valuable and useful tool.

To be more specific, I run a consulting practice and have 30+ clients. I used the 80/20 curve tool and discovered with that tool, that I could simultaneously decrease my client load while greatly increasing my revenues, just by being more selective about which clients I choose to work with. Putting this into practice is helping me to reclaim balance between my work and personal life as well as greatly increase my financial success.

This is just one example of how 80/20 has helped me in my consulting practice. After reading it, you start to see that 80/20 can be applied everywhere. Being a marketer, I consistently apply 80/20 principles to my marketing campaigns. I couldn't recommend this book more highly for both business and personal reasons.
19 internautes sur 19 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Extremely valuable information - worth 100s of times the price 4 août 2013
Par Amazon Customer - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
I have been a student of Perry Marshall for many years, and what I have learned from him has in no small way influenced the creation and growth of my business.

This book is a remarkable distillation of very smart business thinking, and provides a neat summary of much that Perry has been teaching for the past few years.

Perry is a strategic thinker, and so appeals to people who like to understand a big concept and then to apply it in various forms to their business. 80/20 is a very big - and very important - concept that has many applications to various aspects of business...and also to life.

This book will appeal to the geekier business owners. I use that term in a positive sense, because an appreciation of the value of "geek" subjects such as percentages and ratios is critical to growing a real, sustainable business. (You don't need be a math genius to get this book, just an appreciation of the importance of numbers.) If you prefer flavor-of-the month tricks, then this book might not be for you.

The bonus tools and documents that come with the book are extremely valuable. There is, for example, a cheat sheet that summarizes the book's main concepts. (That's 80/20 thinking for you - the most valuable chunk can be summarized in just a few words). There's also a link to an online tool that allows you to apply 80/20 thinking to your own business. I found this tool takes some time to get to grips with (especially for someone numbers-challenged, as I am), and perhaps the output graphs could be more detailed to be of even more concrete use. But these are just minor points. The book will give you 100x the value from the bonus tools alone.

All in all, this book is a ridiculous steal at the price it's for sale at. (Perry is also a talented writer - I found it hard to put down.)

(Kindle edition)
22 internautes sur 24 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 GREAT READ 7 septembre 2013
Par Richard Koch (real name) - Publié sur Amazon.com
Format:Broché
Perry Marshall is the first author since me and the astonishingly brilliant Tim Ferriss to write a book about the 80/20 principle and he has done a wonderful job. He is an expert on sales and marketing and has brought far more depth to 80/20 sales and marketing than anyone else could. Since selling and marketing and pivotal activities in life today that alone makes this book essential reading for anyone in business.

But there is more. He applies the principle to your daily work life in a different way than I did, and what he says is very powerful. He tells you to outsource everything that is a low value use of your time. He challenges you to say how much an hour of your time is worth - and the answer is, very different for different activities. And what he writes about the "fractal" nature of 80/20 takes that insight to a new level. He is very hot on upselling, because within the top 20% there is always another 20%, and nearly everyone misses the jackpot of selling to the uber-enthusiast at the very top of the power curve. So make sure that you have the very expensive and profitable products that the ultra-valuable customers want to buy. You can't market something if you don't have the right product.

Perry's book made me think and it is written in a bouncy style that really keeps your interest. I recommend the book very highly.
21 internautes sur 23 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 THIS BOOK WILL CHANGE YOUR LIFE! 2 août 2013
Par michael strickland - Publié sur Amazon.com
Format:Format Kindle
Just as Perry Marshall did not invent google adwords - but went on to become 'THE adwords guy' - Perry didn't invent the rule of 80/20 either.

It's a law of nature, and it's all around you.

It's inescapable. You can NOT avoid it.

What Perry gives you here is how to recognize and MASTER it. Not just in one area, but EVERY area. And not just in your business, in your LIFE.

With Perry's guidance in 80/20 I have 3X'd my business (and 4X'd my income!) over the past 18 months. AND I just keep ratcheting it up. 80/20 is not a 'one and done' application, it's an effortless process of constant refinement. Once you recognize it, you find yourself in it's constant gravitational pull.

It's no joke when I say I'd like to parade Perry through the streets of every town in the USA on my shoulders.

Mark my words - within 5 years Perry will once and for all leave the title of 'Adwords Expert' in the dust and become the 'Master of 80/20' while continuing to be among the most sought after business makeover experts on the planet.

Shame on you if you don't buy this book.

(Free access to his Marketing DNA test is reason enough to buy - I use it for EVERY employee and EVERY new job applicant. I don't even LOOK at resumes anymore - what a waste of time that is)
24 internautes sur 28 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 One Of THE Most Powerful Business Books I've Ever Read 29 juillet 2013
Par B. Hunt - Publié sur Amazon.com
Format:Format Kindle
I don't think I blinked until about halfway through...

Like you, I've read dozens of books on business, success, and personal development. I forgot most of them almost instantly.

80/20 Sales and Marketing is not one of those books. This piece of work is one of those rare books that resonates with simple and powerful TRUTH. Its powerful core message immediately implanted itself in my brain, and - rather than sinking away - it has actually grown stronger. I'm seeing examples of how this works everywhere I look now.

I read this book inside three hours, and when I finished I just wanted to read it again.

It felt like Perry Marshall's words were removing the scales from my eyes.. I'd heard of the 80/20 rule in passing, but didn't really grasp its profound significance.. Not only to my business, but to my working relationships, my ideas about wealth, and my enjoyment of life.

I can say without hesitation that it has actually transformed my life. I know it will do the same for you.

DO NOT LET THIS PASS YOU BY!!!

Who should read this book? Anyone who works, basically. If you have a job, and you have any ambition in your soul, READ THIS BOOK!
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