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Descriptions du produit

Quatrième de couverture

Step–by–Step Instructions For building, managing, and optimizing your AdWords account. Never Lose a Customer Remarketing allows you to reach shoppers who abandoned their carts. Bid Strategies for Any Budget Learn profitable techniques that maximize ROI for all your keywords. Spice Up Your Boring Text Ads Add phone numbers, locations, and images to your ads with Ad Extensions. Landing Page Optimization Design landing pages that result in phone calls and sales. Boost Your Quality Score Learn techniques that will help raise your Quality Score. Keyword Research Techniques Choose the correct keywords for each stage of the buying funnel. Profit–Per–Impression Testing Learn about the best testing metric that exists to measure your test results. Optimize Your AdWords Account with Advanced Techniques, Tips, and Insights Increase your AdWords ROI and drive more traffic to your site with this must–have new edition of an industry top–seller. Completely updated, Advanced Google AdWords , Second Edition is packed with in–depth information, expert advice, the latest proven strategies, and top–notch insights for quickly and effectively creating, managing, and refining AdWords campaigns that improve your bottom line. Choose and organize keywords based on user intent and the buying funnel Control exactly when, where, and how your ads are displayed Write ads that connect with searchers to increase traffic and sales Learn the secrets that make the display network perform to your goals Master the testing of ads and landing pages to increase conversion rates Leverage powerful remarketing techniques to convert site visitors whoabandoned their carts Delve into bidding strategies, including enhanced bidding, and find all the ways to make every keyword profitable Extract actionable information from the revamped AdWord Reports and get automated hints from Google on new opportunities Develop a schedule–friendly action plan to continuously optimize and expand your AdWords account Google AdWords levels the playing field for small businesses and international enterprises alike. Regardless of your AdWords budget or company size, the strategies covered inside this book will help your advertising become more profitable. Praise for Advanced Google AdWords "Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability." — Chris Sherman , Executive Editor, Search Engine Land "Brad′s book is a powerful combination of deep insight and simple prescriptionsthat will help anyone, from AdWords novice to seasoned pro, get more clicks and make more sales." — Howie Jacobson , Ph.D., author of Google AdWords For Dummies "Brad Geddes is one of the few people in the PPC world that I trust to deeply know the facts, communicate them clearly, and add value with insights that save time and/or money. This book is perfect for anyone who wants to really learn paid search and discover the best ways to improve their results." — Craig Danuloff , Founder, ClickEquations

Biographie de l'auteur

AdWords expert Brad Geddes has been managing successful PPC campaigns for more than a decade. He is the first and only AdWords Seminar Leader chosen by Google to teach advanced seminars to Google′s advertisers. He has advised top companies such as Amazon, Red Lobster, Encyclopedia Britannica, World Directories, and R.H. Donnelley. Brad maintains a popular PPC blog ( and writes a column for Search Engine Land . He is a popular speaker at conferences throughout the world, including Search Engine Strategies, SMX, Pubcon, Afri–Tech, and many others.

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Détails sur le produit

  • Broché: 600 pages
  • Editeur : John Wiley & Sons; Édition : 2nd Edition (13 avril 2012)
  • Langue : Anglais
  • ISBN-10: 1118194500
  • ISBN-13: 978-1118194508
  • Dimensions du produit: 18,8 x 3 x 23,4 cm
  • Moyenne des commentaires client : 4.5 étoiles sur 5  Voir tous les commentaires (2 commentaires client)
  • Classement des meilleures ventes d'Amazon: 76.131 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
  • Table des matières complète
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Couverture | Copyright | Table des matières | Extrait | Index
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1 internautes sur 1 ont trouvé ce commentaire utile  Par Blanchet Olivier sur 12 novembre 2013
Format: Broché Achat vérifié
Bouquin parfait qui commence pour une initiation jusqu'à (ce que cherchais) des explications, des détails très pointus pour les geek ! Je recommande +++
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1 internautes sur 1 ont trouvé ce commentaire utile  Par Ronal sur 24 mai 2013
Format: Broché Achat vérifié
Livre complet avec des exemples concrets ... vaut l'investissement.
De exemple précis concernant la mise en oeuvre - je conseille néanmoins la version ebook car le livre en gros.
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Commentaires client les plus utiles sur (beta) 48 commentaires
10 internautes sur 10 ont trouvé ce commentaire utile 
Best book for Google AdWords 30 août 2012
Par Sakis Rizos - Publié sur
Format: Format Kindle Achat vérifié
I have been doing AdWords for a living for the last five years. I have read widely about AdWords. If you could read just one book about AdWords, this is the one. It may be a bit overwhelming for beginners, but if you are serious about AdWords you really have to study this one. Also, this edition (2nd) is much better edited than the first one. Definitely recommended.
10 internautes sur 11 ont trouvé ce commentaire utile 
Indispensable for AdWords professionals 19 avril 2012
Par Wijnand Meijer - Publié sur
Format: Broché
If you read just one book about Google AdWords, this should be the one. It starts where the AdWords Learning Center and Learn with Google leave off. Every aspect of mastering this powerful advertising medium is thoroughly covered with plenty of examples to give you ideas for your own account(s).
It also includes important subjects that are not directly part of AdWords itself, but essential to your success, like landing pages and goal setting. By the way: I'd recommend reading 'Setting your marketing goals' (part of Chapter 13) before applying anything else in your account. Setting specific goals based on your business model is the most important thing you can do, yet many advertisers do not think hard enough about which goals will make them a profit.

The second edition is completely updated on topics like: modified broad match, advanced organizational techniques for match types, the AdWords Keyword Tool, analyzing the effects of discounts in ad copy on ROAS, Ad Extensions, Quality Score, new reporting features, mobile ads, YouTube ads, the Display Network (Contextual Targeting Tool, campaign settings, remarketing, topic targeting, interest targeting), AdWords Editor, conversion tracking (view-through conversions), bidding options (enhanced CPC, target vs. max CPA, automated rules), the Search Funnel report, AdWords Campaign Experiments, Custom Alerts, and many other changes that have taken place the past 2 years.

It's the kind of book that you will keep within reach while working on your campaigns, giving you a strong theoretical framework and practical guidelines to improve your results.
And if you're competing against me on AdWords, forget all I said and don't buy this book ;-).
4 internautes sur 4 ont trouvé ce commentaire utile 
Very good start 6 septembre 2012
Par R. Tinfow - Publié sur
Format: Format Kindle Achat vérifié
Well organized, easy read, comprehensive. Strong in practical advice and strategy. Understanding content networks. I bought the Kindle edition and almost immediately bought the paperback so that I could markup and share with colleagues. Indispensable.
3 internautes sur 3 ont trouvé ce commentaire utile 
If you do Adwords this is the Manual 9 janvier 2013
Par Roger Williams - Publié sur
Format: Broché Achat vérifié
I have been paid to manage adwords for over 10 years and only found this book a year ago. It has completely transformed how I operate my accounts. Yes most of this is available online but sometimes I need to unplug and get away from the browser and just study the super complex mechanism known as Adwords. I also am signed up for his site Certified Knowledge where I can ask him questions all the time. Yes it costs money but I make my clients 100 times more because of it and they then pay me more so it works out. Oh and go get your adwords certification while you are at it, if you are serious anyway...
2 internautes sur 2 ont trouvé ce commentaire utile 
Awesome book 14 octobre 2012
Par D. Peters - Publié sur
Format: Broché Achat vérifié
I have spent millions of dollars on PPC campaigns. This book brings into focus the critical aspects of successful PPC campaigns that I have learned over the years.

All the important factors are here: vocabulary, organization, bid strategies, copy writing, testing and workflow.

I wish I would have had this resource years ago, I would have saved many hours and tens of thousands of dollars, maybe hundreds of thousands. If you are not a PPC expert and are running PPC campaigns you need to buy this book and apply its teachings.
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