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Advanced Web Metrics With Google Analytics [Anglais] [Broché]

Brian Clifton


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Amazon.com: 4.7 étoiles sur 5  22 commentaires
19 internautes sur 20 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Excellent book for both beginners and advanced Analytics users 9 mars 2010
Par Daniel Waisberg - Publié sur Amazon.com
Format:Broché
Advanced Web Metrics is an outstanding book. It covers from shallow to Deep Ocean and gives the necessary tools to navigate through waves, tempests and calm seas. And it shows the reader how to find islands of insights!

Brian Clifton describes techniques that will help you understand and improve your website using Google Analytics. He goes over very important concepts and questions that are usually misunderstood: Why Web Analytics is important & what are the available technologies? How Google Analytics works & how it deals with privacy? Which reports should you use & how to do it? How to ensure that your data is accurate & how to enhance your reports using advanced implementation techniques?

The book is not a theoretical read; it goes into real world tasks and shows the reader what he needs to know in order to succeed using Google Analytics. In addition to showing all there is to be shown on Google Analytics, he also provides some very useful examples on third party applications that use the Google Analytics API and out of the box integrations with other tools or sources of data (CRM, call tracking, Website Optimizer).

But the biggest quality of this book is the way Dr. Clifton approaches the subject. Even readers acquainted with Google Analytics and optimization techniques described in the book will find insights that will help them understand the subject deeper and organize the knowledge in their brains.
6 internautes sur 6 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Essential Analytics Manual 7 août 2010
Par Mark - Publié sur Amazon.com
Format:Broché|Achat vérifié
This is one of the essential manuals you should have in your analytics toolkit, along with Avinash Kaushiks Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity 2.0 and Bryan Eisenberg's Always Be Testing: The Complete Guide to Google Website Optimizer

The title is a little misleading as the book spends a lot of time going through how to set up a basic analytics properly. Well maybe that is advanced for some people, because as Brian clearly and comprehensively illustrates, it's not as easy or simple as many people think.

For this information alone it is worth getting the book.

Other chapters on setting up ecommerce and campaign tracking, I would have thought were standard stuff, but again maybe they are advanced for some users.

Again, the book provides a lot of detail and examples of how to do this properly.

If you can't get your analytics set up properly after reading this book, well, you're not paying attention.

There is some advanced stuff on hacks and custom tagging towards the end.

I'm not complaining, I learned heaps that I didn't know that I didn't know.

As I said, it's a great book and an essential one, I just think the title is misleading.

Perhaps "Analytics: How to Do the Damn Stuff Right" would have been closer to the mark.
9 internautes sur 10 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Extremely useful 29 avril 2010
Par J. Whitehead - Publié sur Amazon.com
Format:Broché
I've already put into action some of the advanced tips in this book even though I haven't quite finished reading it yet which makes it an excellent investment. It covers strategy, implementation and real world usage in clear terms that are easy to follow. It should answer any question you have of Google Analytics, and in my opinion is more palatable than Google's own help section.

The real world examples are excellent, real situations that users will face explained in a manner that takes account of the business need, the roles effected and detailed implementation, report and analysis guides that work like a charm.

This will be one I use again and again
9 internautes sur 10 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Fantastic book! I suggest to buy it 12 avril 2010
Par Maria Roberta Grova - Publié sur Amazon.com
Format:Broché
I am very glad to have bought this book. It is fantastic!
Yesterday I passed the google analytics individual qualification with 88% score thanks to the book of Brian Clifton and Google Analytics course online.
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Smashing book for academia 2 juin 2010
Par Nigel Bradley - Publié sur Amazon.com
Format:Broché
In teaching Digital Marketing and specialising in Marketing Research I am always at a loss for teaching materials. Textbooks are outdated as quickly as they are published. Web metrics is a moving feast and the task is made harder in this specialist area. However it must be said that Google Analytics has transformed the sector. That being the case then a GA text is essential and this fits the bill perfectly. The quality seal is the publisher who has the confidence to publish an updated version. So yes, onto the RECOMMENDED READING list for Universities and professional qualifications.
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