Book Description
Big-time advertising secrets for small and mid-size business owners! This valuable reference takes a comprehensive look at all aspects of advertising. It includes:
- Information on Internet, electronic, print, radio/TV, and billboard advertising
- Strategies for developing and budgeting for an advertising plan
- Advice on how to effectively buy time and advertise on radio and television
- A glossary of ad-speak" so you can talk to agencies like a pro"
Back Cover Copy
Find out how to create big-deal ads on a small budget
Your nuts-and-bolts guide to successful advertising — and a profitable business Want to drum up business but not sure where to start? Relax! Let expert Gary Dahl show you the ins and outs of advertising — with no stress, no sweat. From Internet advertising to more traditional media like TV and radio, this practical guide steers your company toward profit and success.
