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Moore uses his own experience as a guide. Although he had not yet written (or completed) some of his greatest comics, by 1985 he had been working in British comics for years. He was also working on Swamp Thing and Miracle Man at the time. He uses Swamp Thing examples more than any other, which is good. That was the first great period of Moore's work, when he turned comic book writers into superstars along with illustrators. He describes one of his more daring stories of the 1980s --- a Swamp Thing issue in which menstruation is tied to a werewolf story --- from the ground up. First he had the social idea, then he came up with a framework for it, then he wrote the pages and panels.
Reading this short volume is a real inspiration for anyone who wants to tell stories. The advice here can liberate a writer from distractions and lead him (or her) toward the creative decisions that matter most. The final chapter adds a wonderful twist. Moore recommends that you avoid a personal style and focus instead of personal growth as an artist. Success should lead to experimenting, not a rut in which you tell the same lucrative story over and over. Alan Moore lives his life this way, so his advice has some well-earned authority behind it.
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