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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin (Auteur) Moyenne des commentaires client :   (1)
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From Publishers Weekly
Advertising's fundamental theorem-that perception trumps reality-informs this dubious marketing primer. Journalist and marketing guru Godin, author of Purple Cow: Transform Your Business by Being Remarkable, contends that, in an age when consumers are motivated by irrational wants instead of... Lire la suite |
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