Présentation de l'éditeur
For freshmen/sophomore-level courses in Introduction to Fashion, Fashion Product Development, and Apparel Manufacturing.
This innovative text addresses the practical day-to-day realities and technicalities of the garment-making business�??wholesale, manufacturing, designing, and private-label product development. Comprehensive, yet easy to read and accessible, it �??sits students down�?? and explains step-by-step how to handle a real, roll-up-the-sleeves job in today's fashion industry. It features a wealth of �??insider�?? perspectives, wisdom from the pros, detailed illustrated procedures, and several �??hands-on�?? exercises for real-world practice.
Quatrième de couverture
The title for the first edition of this text was "So You Want to Work in the Fashion Business: A Practical Look at Apparel Product Development and Global Manufacturing." This revised and expanded second edition still includes all the broad fashion industry information contained in the first. However, in response to the rapid growth and success of private label apparel, this edition has added details, definitions, and research sources that apply directly to private label product development. Many students are finding exciting and rewarding careers in this explosive new segment.
- NEW�??Why are department stores and discounters increasing their private label lines�??I.N.C., Charter Club, Alfani at Macy's, Arizona at J.C. Penney, Real Clothes at Saks Fifth Avenue, Merona at Target?
- NEW�??Why are the private-label-only stores among today's most successful�??Gap, Old Navy, Banana Republic, Abercrombie & Fitch, Ann Taylor, Talbot's Club Monaco, Zara?
- NEW�??Where can students find new research sources including dozens of new sites on the Internet?
- NEW�??How are the new, computerized, product development programs such as Gerber's PDM affecting product development careers?
The text outlines the skills that students will need for careers in fashion, provides step-by-step instructions, and structures exercises to help them start to develop these skills.
