Book Description
This useful volume has proved to be the best comprehensive survey of this important professional field. Van Willigen addresses all aspects of applied anthropology, assessment, and evaluation research. He presents social intervention approaches such as action anthropology, research and development anthropology, action research, community development, and cultural brokerage. Special attention is given to the urgent issues of ethics, job hunting, and the professional role of the anthropologist. This new edition includes material on social marketing, knowledge utilization and needs assessment. Enriched for students with numerous examples of applied projects, exercises, checklists, and discussions. Also included is a fully updated history of the discipline and complete bibliographical references.
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About the author
JOHN VAN WILLIGEN is Professor of Anthropology at the University of Kentucky and Director of the Applied Anthropology Documentation Project which he founded in 1978.
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