We Are All Weird
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Book Description: We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.
As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
There are only 11,000 copies of the hardcover available from Amazon.com.
Jacqueline Novogratz Reviews We Are All Weird
Jacqueline Novogratz is founder and CEO of Acumen Fund, a non-profit global venture capital fund that uses entrepreneurial approaches to solve the problems of global poverty. Acumen Fund has invested over $50 million of patient capital in 50 businesses that have impacted more than 40 million people in the past year alone. Any money returned to Acumen Fund is reinvested in enterprises serving the poor. Currently, Acumen has offices in New York, Mumbai, Karachi, and Nairobi. Read her guest review of Seth Godin's We Are All Weird:
For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.
As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
There are only 11,000 copies of the hardcover available from Amazon.com.
Jacqueline Novogratz Reviews We Are All Weird
Jacqueline Novogratz is founder and CEO of Acumen Fund, a non-profit global venture capital fund that uses entrepreneurial approaches to solve the problems of global poverty. Acumen Fund has invested over $50 million of patient capital in 50 businesses that have impacted more than 40 million people in the past year alone. Any money returned to Acumen Fund is reinvested in enterprises serving the poor. Currently, Acumen has offices in New York, Mumbai, Karachi, and Nairobi. Read her guest review of Seth Godin's We Are All Weird:
Seth Godin's latest book We Are All Weird is a song of freedom, an exuberant manifesto with the richness of choice that comes with wealth, the markets, the internet, our increasing connection with one another across the globe. He argues that the era of mass marketing is over (thankfully) and that as humans we seek not just to consume but to "connect," and therefore we find those who love what we love and, when it works best, create or join "tribes." We are allowed, indeed, encouraged to be individuals, to specialize rather than fit in or be "normal" and this is where richness begins. As Seth says, "Stuff is not the point." Connection, choice, pursuing what we love is.
Seth has advised the organization I founded, Acumen Fund, for many years. He constantly reminds us to be unafraid to focus on a small group of believers who make the choice to opt-in; and I can see that lesson elucidated brilliantly in We Are All Weird. We have the extraordinary luxury of choice and, for the most part, of doing what we want to do. How we use that choice to make the lives of others around us the richer for being connected to us is critical to Seth's evolving understanding of marketing and creating systems that release rather than stifle our energies—regardless of who we are, where we live, or what language we may speak. Read this book slowly and read it again for the lessons are rich and wise. I couldn't feel prouder to be a part of Seth's tribe.
Présentation de l'éditeur
We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.
As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
There are only 50 copies of the hardcover available from Amazon.fr, with no reprints planned.
For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.
As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.
There are only 50 copies of the hardcover available from Amazon.fr, with no reprints planned.
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Au travers de ce manifeste hors norme, Seth Godin nous passe un message essentiel : sortez du troupeau, acceptez d'être vous-même plutôt que d'être ce que l'industrie et les médias de masse veulent faire de nous.
Il démonte page après page, tout ce qui depuis des années tend à nous faire rentrer dans le même moule pour mieux nous contrôler. Pour faire un objet pour gaucher quand ils achètent les objets pour droitier'? Pourquoi croyons-nous que c'est un accessoire de mode hors de prix ou une voiture dite de luxe qui vont faire de nous des êtres d'exception alors qu'ils sont tous deux fabriqués en masse'? Pourquoi perdre notre identité au profit de celle du groupe et où poser la limite...
Seth Godin nous avait promis que son livre précédent serait le dernier, heureusement, ce n'est pas le cas'! Court, efficace, écrit dans le style particulier qui caractérise l'auteur, ce petit livre est un outil nécessaire de prise de conscience, même si parfois on a l'impression qu'il s'adresse plus aux professionnels du marketing qu'à l'individu et qu'il faut avoir deux niveaux de lecture. Allez, lisez et vous comprendrez que l'ont peut cesser d'être ce que les autres souhaite que l'on soit, soyez VOUS.
Il démonte page après page, tout ce qui depuis des années tend à nous faire rentrer dans le même moule pour mieux nous contrôler. Pour faire un objet pour gaucher quand ils achètent les objets pour droitier'? Pourquoi croyons-nous que c'est un accessoire de mode hors de prix ou une voiture dite de luxe qui vont faire de nous des êtres d'exception alors qu'ils sont tous deux fabriqués en masse'? Pourquoi perdre notre identité au profit de celle du groupe et où poser la limite...
Seth Godin nous avait promis que son livre précédent serait le dernier, heureusement, ce n'est pas le cas'! Court, efficace, écrit dans le style particulier qui caractérise l'auteur, ce petit livre est un outil nécessaire de prise de conscience, même si parfois on a l'impression qu'il s'adresse plus aux professionnels du marketing qu'à l'individu et qu'il faut avoir deux niveaux de lecture. Allez, lisez et vous comprendrez que l'ont peut cesser d'être ce que les autres souhaite que l'on soit, soyez VOUS.
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