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The Art of the Start
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Descriptions du produit
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Book Description
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
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› Consultez la page Guy Kawasaki d'Amazon
› Consultez la page Guy Kawasaki d'Amazon
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Commentaires client les plus utiles
5.0 étoiles sur 5
Simple, comprehensive, motivating,
Par mko "mko" (Poland) - Voir tous mes commentaires
Ce commentaire fait référence à cette édition : The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything (Relié)
This one will tell you why it is so much better to actually start something than think about the starting :)
Aidez d'autres clients à trouver les commentaires les plus utiles
4.0 étoiles sur 5
If you are an entrepreneur with a bit of experience, you must read this,
Par
Ce commentaire fait référence à cette édition : The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything (Relié)
This book covers a lot of aspects of what it is to build a new venture. Guy speaks about how to pitch, present, bootstrap (crucial concept to me), and so on. Easy to read and good insights.
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2.0 étoiles sur 5
Art of Start: nothing new under the sun,
Par
Ce commentaire fait référence à cette édition : The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything (Relié)
Well, I was expecting some more exciting material from Guy Kawasaki. Expectations were high, reading from the "Guru". But content wasn't up to them! Just common, high-school level stuff, all through the book. Your shelf doesn't need this book, even less your brain!
Please, Guy, do better next time, you can do it! Aidez d'autres clients à trouver les commentaires les plus utiles
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Listmania!
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