Attracting Perfect Customers: The Power of Strategic Synchronicity [Anglais] [Broché]

Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as "perfect customers," but they sidestep the issue of what happens if there are not enough "perfect customers" to keep one in business. A lack of quantitative supporting evidence further weakens their strategy. Still, this is a worthwhile book that may cause executives to rethink their basic marketing strategies.

Copyright 2001 Cahners Business Information, Inc.

"What a relief! This book is a must-read for anyone exhausted or frustrated by the competitive race for customers!"

"This is an incredibly insightful book with amazingly practical applications...a powerful concept that anyone can use to grow faster!"

Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

Invites readers to move beyond the notions that business is war and winning market share means beating the other guy. Authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Softcover.

"A refreshing, remarkable approach for those who want to connect with their clients and customers for all the right reasons. "—C. Leslie Charles, author of Why Is Everyone So Cranky?

"The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly."—Patty Walters, Senior Consultant, Management Consulting, Shell Services International

"Offers a unique and effective method. The results are a win-win for both client and sales professionals."—David E. Hernandez, National Accounts Manager, WorldCom, Inc.

Stacey Hall and Jan Brogniez are cofounders of PerfectCustomers Unlimited, a consulting and training company that is creating a new reality in sales and marketing. Hall has held high-level marketing positions with Budget Rent-a-Car Corporation, Federal Express, the National Propane Gas Association, C & H Film Productions, and the Baha’i International Community. She has consulted with hundreds of corporate executives, entrepreneurs, marketing managers, sales representatives, and training teams. Brogniez has worked for Executone and Telman Technology Partners, where she was Vice President of Sales and Corporate Director. As a consultant and coach, she has increased executive performance and improved profitability for such companies as Sprint Paranet and Lee, Hecht, Harrison. She founded the Growth-Oriented Entrepreneurs Group, an executive round-table coaching program.