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No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It [Format Kindle]

Dan Kennedy , Forrest Walden , Jim Cavale

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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand—without corporate-sized investment. Mastering Kennedy’s branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe—customers who believe in, buy, and promote their brand.

Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 3.8 étoiles sur 5  23 commentaires
10 internautes sur 11 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 A Bit Disappointing 2 mai 2014
Par Janet K Hoadley - Publié sur Amazon.com
Format:Broché
I've a small library of No BS books here, and refer to them often. This one, to me, falls flat. It's harder to read, and in many areas it seems a promotional piece for the websites. By chapter 7 I was wondering how any of it would apply to me at all. There was some nuggets gleaned, but it didn't leave me with the "I can do this!" or inspiring ideas that many of the other books did.

That said, it wasn't *bad* - but seemed to refer to other books, as well as the websites, often enough that I caught myself wondering if I should just buy that book. Does it have useful information? Yes, and worth a look for that reason. But compared to the other BS books I have, this one just falls short.

In full disclosure I read my copy from NetGalley, but I don't think reading with a notebook for notes would change my perception. It just didn't seem to 'flow' as easily and was too difficult to pick back up - needed for motivation and using the information. Good book to glean from, but not in comparison to other works in my opinion.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Another classic 13 avril 2014
Par Grant E. Miller - Publié sur Amazon.com
Format:Broché|Achat vérifié
Anyone who is even just a tad serious about business, marketing and/or sales seriously needs to read every book available from Dan S. Kennedy. As always, Dan gets right to the point with his amazing insights and experience. If blowing wads of money to brand your business is part of your existing thought process, reading this book will save you tons of money and years of pain. Dan is the real deal and he tells it like it is. I should live long enough to be just a fraction as smart as Dan Kennedy is about business, sales and marketing. Read this book!
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 An Excellent Kennedy Book That Moves Beyond Tactics to Strategy 17 août 2014
Par Todd Smith - Publié sur Amazon.com
Format:Broché
There are really two ways to read a Dan S. Kennedy book, sitting passively in a comfy chair/lying in bed, in which case, only a few bits of his voluminous wisdom will stick in your brain, or actively reading it, which means an open laptop to immediately check out resources and a ruled legal pad on which to take notes for what actions you're going to take as a result of his information. To me, this book is a bit of a departure from his typical NO B.S. books, because it's less about the usual direct response marketing and related tactics, but more of a "Kennedy 301" - a 30,000 foot view of company, brand, the life cycle of business, and how to handle the success you can create by reading and acting on his other No B.S. books. And, of course, the book essentially practices what it preaches, for Kennedy, and the nice cross segment of businesses he uses to illustrate his points. I have to laugh at some of the poor reviews listed here - clearly people who don't "get it". That said, I'd say this book is for people who have achieved some measure of success as well as an understanding for the other direct response things he teaches. It's probably not the best introduction to Kennedy, but it certainly makes a lot of things fall into place in regards to overall business building strategy for those whose businesses have survived past infancy. Great work, as usual.

Todd Smith, author of "The Adventure Consultant"
www.TheAdventureConsultant.com
5.0 étoiles sur 5 Boom Boom! Cha-Ching! Dan Kennedy Would You Marry Me? 28 juillet 2015
Par Amazon Customer - Publié sur Amazon.com
Format:Broché
Okay - for anyone who is familiar with Dan Kennedy - you can expect the promotions, name-dropping, direction to websites, sales pitches etc! That is who he is, what he does, and what he teaches. So look past that and see the value that this book offers. I don't want to see one more review out there that mentions ANYTHING about cross promotion, pitches etc in this book. Shape it up people and get your expectations right.

This is classic Kennedy. Personally, I was hoping he would take a competitor from MY industry and reveal 25% of their super successful plan, lay out the step-by-step instructions with stats, costs, ROI - too bad for me I am not in the fitness industry. Regardless, this book is filled with great direction, information and steps to follow and I might just open a gym this afternoon because of this book. I read it, underlined, marked pages and have gone through it maybe 4-5 times and each time I flip through it I see something new OR make a connection about how this translates to my current business. Totally love it. Even though Dan didn't write all of it...it's just that good!
Good for Forrest and Jim that they implemented the plan and had great results.
2 internautes sur 3 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Disappointed 11 mai 2014
Par Gadget Lover - Publié sur Amazon.com
Format:Broché
I'm disappointed because I bought the book based on his claim of "Make your brand about a movement". Very disappointed this was finally addressed on page 199. Overall, a few good nuggets here and there. But the book would literally be half the length if not for all the name dropping and self-promotion. Aside from the peppering of run-on sentences, the book is written rather poorly in many areas causing the reader to continually go back and reread. Not quite sure why this was even necessary, but you'll find a distinctly politically right-wing perspective.
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