Bacardi and the Long Fight for Cuba: The Biography of a Cause (Anglais) Broché – 25 août 2009
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Descriptions du produit
Revue de presse
-The Washington Post
"A gripping saga that tells us just as much about human nature and the struggle between power and freedom as it does about Bacardi's transformation from a fledgling business into the world's top family-owned distiller."
-The Wall Street Journal
"It's hard to imagine that any [Cuban history] is as enjoyable . . . as smooth and refreshing as a well-made daiquiri."
-Barry Gewen, The New York Times
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The Bacardí Family tree which appears at the beginning of the book is illegible. It appears legibly for less than a second and then fades to light gray. Unusable.
Nearly every time the name of Jose Martí appears, it has been conjoined with the word that follows it. "Martí published" becomes "Martípublished". There are some 64+ occurrences such as this. It becomes more than tiresome.
Also, there are ZERO photographs included in the Kindle edition. Mr.Gjelten did a grand job writing this book, but whoever Kindilized it did a pathetic job. Buy the print version.
journalists,the author can compress a story yet give you the feeling that you know all the important stuff that needs to be known. The Bacardi family and company (it is still privately owned)certainly ranks as one of the most interesting and liberal I have ever come across reading about big businesses. They were not Johnnies come lately in the battle for Cuban freedom both from Spain and the native born dictators who followed after the American invaders left the island. They supported and financed the
Castro revolution and then had to flee the country when he turned into a communist dictator. They then fought him from the Bay of Pigs to this day.
At a time when Cuban workers were exploited under Spain and then under Cuban dictators, Bacardi seems to have been an enlightened employer providing its workers with benefits and security far beyond others.When one remembers that the company prospered under a series of ruthless and corrupt dictators who turned Havanna into a mafia controlled enclave, they seem all the more incredible that they could remain clean while they had so much mud around them In fact, with the exception of the rare philanderer or less than bright family member, the Bacardi family over this 150 year time span seems extraordinary for their compassion, accomplishments, and sense of duty and honor. Perhaps too extraordinary. Reading through the book I had to marvel how so many people could be so good over so many years. They make the Rockefellers seem like heartless aristocrats. The author received, by his own acknowledgement, priceless assistance from various family members who gave him unique access to their history and records and, understandably, this may have tilted him in their favor. But even with its flaws it still remains a very important book.
The history of the Cuban nation is interwoven with the history of the Bacardi family, from the first Catalan immigrant, Facundo Bacardi, to the present diaspora living in exile (except for Gilda and Gustavin, who I happened to know as a child, and who were and are sympathizers of the Castro regime and are still in Cuba). He dutifully relates the sequence of presidents and dictators of the island, with the social and political background of each regime. This may sound dull and perhaps too academic, but the struggle of the family throughout the history of the island gives it a personal and involving dimension.
In the last chapter, Gjelten speaks to the dynamics of the present political situation of Cuba, both from the point of view of the exile community, as well as from the needs of the post-Castro Cuban nation. This makes the book an important resource for anyone interested in being involved, either emotionally or in a practical, active way, in the future Cuba.
My father was an executive with Bacardi for 25 years. As such, I have some knowledge about the company, its history, and many of the events related in the book, as well as knowing many of the people written about in the book.
The author has done a tremendous job in his research, and in getting the essence of the Bacardi family and, by extension, the Cuban story correct.
This is not only a good read for anyone interested in the Bacardi story, but also a well written, and detailed chronicle of Cuban political history that goes back well beyond the Batista-Castro-Communist revloution times that are what people generally know about Cuba.
Seth J. Frantzman