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Before and After Graphics for Business
 
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Before and After Graphics for Business [Format Kindle]

John McWade
1.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

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Prix éditeur - format imprimé : EUR 30,44
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Descriptions du produit

Présentation de l'éditeur

As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

Quatrième de couverture

As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 11368 KB
  • Nombre de pages de l'édition imprimée : 208 pages
  • Utilisation simultanée de l'appareil : Jusqu'à  appareils simultanés, selon les limites de l'éditeur
  • Editeur : Peachpit Press; Édition : 1 (7 avril 2005)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B004X1X5TK
  • Synthèse vocale : Activée
  • X-Ray :
  • Moyenne des commentaires client : 1.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: n°193.542 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires client les plus utiles
1.0 étoiles sur 5 Une honte / Shame ! 2 août 2013
Format:Format Kindle|Achat authentifié par Amazon
Mon commentaire concerne la transposition KINDLE du livre. Voici un livre qui aborde le sujet de design graphique. Après avoir lu avec plaisir le livre du même auteur "Before & After", je pensais trouver un ouvrage digne du sujet traité, exemplaire au niveau de la mise en page. Cette version KINDLE est une honte. Le passage du livre à la version KINDLE (lecture sur iPad ou sur iMac) n'est ni plus ni moins qu'un vulgaire "word" : un simple déroulé de texte avec les illustrations du livre insérées. A FUIRE ABSOLUMENT.

My comment is all about the KINDLE version of the book. I haven't read the paper version. Nevertheless, for having read "Before & After" from the same author, I was expecting to read a well design ebook. This version (on iPad or iMac) is a shame. It's probably the best example of what NOT to do in term of book/layout design. I feel like having been robbed of 17 euros. STAY AWAY FROM IT.
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Amazon.com: 4.7 étoiles sur 5  22 commentaires
39 internautes sur 39 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Focuses On GOOD Design 16 juin 2005
Par R.M. Fernandez - Publié sur Amazon.com
Format:Broché|Achat authentifié par Amazon
What a wonderful book this is. As a graphic designer, I have quite a collection of design books - this book offers a tremendous amount of practical design tips and instruction. Take a look at the topics covered in the book:

- Newsletter Design

- Using Typefaces

- Designing Stationary

- Logos & Identity

- Business Forms

- Charts

- Annual Reports

I think the most important aspect of this book is that it doesn't just show you HOW to design a report, it emphasizes how to create a GOOD LOOKING report - that's pretty rare. Most design books are little more than instruction manuals for the latest software. Here we have a book that is software independent and focuses on making your designs look good.

The title of this book is misleading, a more appropriate title might be "Graphics For Design" because this book has a wealth of knowledge that relates to more than just business.

I urge anybody reading this to buy this book - especially young graphic design freelancers looking to establish a business identity.

VERY WELL DONE.
30 internautes sur 30 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 I could actually *do* this! 5 mai 2005
Par Thomas Duff - Publié sur Amazon.com
Format:Broché
I'll take any and all help I can get when it comes to doing graphical design for a website. I got the book Before and After Graphics For Business by John McWade (Peachpit Press), and it's a wealth of ideas and concepts.

Chapter List: Newsletters; Stationery; Logos & Identity; Sales & Forms; Charts, Reports, Calendars, & Maps; Index

Like all good (or at least what I consider "good") books on graphic design, this is a lavishly illustrated volume that does a great job on taking "before" examples of business literature and giving them a make-over to enhance their image and design. McWade does an excellent job in explaining the use of fonts, colors, and spacing in creating designs that convey a consistent theme and image for the company. Along the way, you pick up a working understanding of typesetting vocabulary, like kerning and leading. By the time you get done, you might actually understand what that "art-y guy" in the next cubicle is talking about...

The other thing I appreciate about this book is the large number of examples. While you wouldn't necessarily want to "borrow" exact images and logos that he's created, you can easily follow how he's built them and the techniques you can follow to come up with your own ideas. I actually came away from this book thinking I could possibly come up with a redesigned logo for my blog site. I don't know that I *will*, but I think I could now.

This is one of those books I'll take into work and make sure no one walks off with it...
12 internautes sur 12 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 A great resource for ANY business 8 novembre 2005
Par Jeff Fisher - Publié sur Amazon.com
Format:Broché
Before & After is one of my favorite design magazines. The project examples, step-by-step guidelines and practical articles have always been excellent resources for designers of all education and experiences levels. With Graphics for Business, author, designer and teacher John McWade teaches the reader how to make their business look great. The book is not logo or corporate identity specific. In addition to logo design, McWade covers the creation of newsletters, stationery, sales pieces and forms, and charts, reports, calendars and maps. Still, the logo and identity section of the book (44 pages of the volume) explains logos very well and provides great examples of how to design lettermarks, wordmarks, monograms, ligatures and other forms of identities. Playing with type, words, shapes and illustrative elements are all presented in fun and well-illustrated manner. The book will be a great addition to the design library of anyone interested in producing a strong image for their business, or that of a client. - Jeff Fisher, writer of bLog-oMotives and the "Logo Notions" column at CreativeLatitude.com
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Another successful design book from Before & After 13 juin 2007
Par Jess - Publié sur Amazon.com
Format:Broché
Yet another great book from the folks at Before & After. I have the Before & After Page Design book and subscribe to the PDF magazine. Even with all that, I still liked the addition of this book. It covers the usual business situations like newsletters, stationery, logos, forms and charts. The ideas illustrated and dissected here were found to be light bulb creating. I was able to apply a few of the tips right away to some projects I was working on at the time.

Some of the nuggets I enjoyed most were the comparison and discussion of what typefaces are best for what text that can be applied to all sorts of type, logo creation and thought process and the charts. The charts were not just your average pie charts, but great design elements.

Again, I'm impressed by another Before & After project. The illustrations and explanations help new and intermediate designers improve the craft. I'm sure seasoned professionals can pick up a few tips too.
5 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great book for effective work 21 novembre 2005
Par pietro-di-tricesimo - Publié sur Amazon.com
Format:Broché
I am a former graphic worker and I now teach this matter to students who have no ideas of the state of the art.

The book is professionnal and easy to use, and all examples are so helpfull to any people who need advices in business graphics.
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