Behind the Cloud
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Descriptions du produit
How did salesforce grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
Commentaires en ligne
Commentaires client les plus utiles
Par Valentin
Format:Format Kindle
Marc Benioff did a really great job for this book!
It's one of my favorite books out there, and certainly the number one in the Entrepreneur stories - insights - lessons era.
The story is amazing and to steal a quote from Steve Jobs, :"The journey is the reward"!
I think this sums up the book as the whole read is very captivating and full of very very valuable lessons to take away.
The author gives us many bullet points, tips and advices on every points of the adventure/business.
I was pleased to read this valuable piece that I finished in 4 days! I mean, it's full of details on the authentic road Marc and his team had to struggle trhough to build their way to success and I was truely living it.
I really recommend this book to anyone who's eager to learn and understand (a lot) about startups, an entrepreneur's journey, software, cloud computing, marketing, Business world and human relations.
You get so much out of it, I was indeed mixed emotions at the end, feeling greatly excited but sad to end it.
It's one of my favorite books out there, and certainly the number one in the Entrepreneur stories - insights - lessons era.
The story is amazing and to steal a quote from Steve Jobs, :"The journey is the reward"!
I think this sums up the book as the whole read is very captivating and full of very very valuable lessons to take away.
The author gives us many bullet points, tips and advices on every points of the adventure/business.
I was pleased to read this valuable piece that I finished in 4 days! I mean, it's full of details on the authentic road Marc and his team had to struggle trhough to build their way to success and I was truely living it.
I really recommend this book to anyone who's eager to learn and understand (a lot) about startups, an entrepreneur's journey, software, cloud computing, marketing, Business world and human relations.
You get so much out of it, I was indeed mixed emotions at the end, feeling greatly excited but sad to end it.
Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com:
4.5 étoiles sur 5
63 commentaires
27 internautes sur 28 ont trouvé ce commentaire utile
5.0 étoiles sur 5
Part inspiration and part practical `how to' instruction manual - a fast and fun read
13 octobre 2009
Par John Henry
- Publié sur Amazon.com
Format:Relié|Achat authentifié par Amazon
A CEO business book which doesn't follow the tired Gilda Radner formula of `Enough of me talking about me...let's hear what others think about me!'. This is a fun to read book chock-full of no-holds-barred advice on everything a growth company faces. In short easy to read chapters, Benioff writes instructively about everything from fostering an innovative product development and marketing machine, to driving explosive sales in existent and new/emerging markets, to focusing on customers while simultaneously inspiring a culture of employee hyper-success. His chapters on giving back to the community should be standard reading at all business schools today. In short, this is a practical guide on how to grow a successful business without selling your soul to Mephistopheles. The enthusiasm infused in the writing is contagious. For those looking for MBA jargon, four quadrant charts, circles with arrows, new buzzwords, or formulaic bromides on business success brought about by `the cult of the leader', don't pick up this book. Benioff and Adler have penned an easy to read practical, no-nonsense step-by-step `how to' guidebook on building and running a great company. John Henry - Danville, CA
8 internautes sur 8 ont trouvé ce commentaire utile
5.0 étoiles sur 5
A highly enjoyable and useful book
20 décembre 2009
Par Richard Alberg
- Publié sur Amazon.com
Format:Relié
I have founded and run two small, but successful, SaaS businesses and I like to think I have acquired the scar tissue of experience. However reading the book Marc and Carlye have written has been an inspirational learning experience. It describes a journey that as a technology entrepreneur I can empathise with. But it does far more than this. It is jam packed full of ideas and approaches that I can use in my business and it encourages a mindset that I know will help me. Marc's phenomenal track record provides the authenticity that is so often lacking in business books and together the authors have ensured that each bite-sized chapter succinctly and clearly conveys its intended points.
8 internautes sur 8 ont trouvé ce commentaire utile
5.0 étoiles sur 5
Not The Usual Self-Serving Blather
25 octobre 2009
Par Michael Hickins
- Publié sur Amazon.com
Format:Relié
CEOs often feel the need to share their wisdom with the rest of us common mortals, and end up sharing nothing but their own sense of superiority. Marc Benioff, CEO of [...], does a wonderful job of actually sharing teachable moments along the road to creating a very successful company, and arguably a new way of doing business. He also shows how he built his company to be socially responsible from the outset.
Without the pompous cadence of the motivational speaker, Benioff and his co-author, Carlye Adler, actually manage to impart useful information for anyone looking to start their own company while remaining interesting to the casual reader. There's also a lot of information about the prevailing technology culture and insights that help those of us who don't live on the West Coast understand the special brew of technology, entrepreneurship and spirituality that make it what it is.
I highly recommend this book to anyone who is open to the positive side of capitalism and disappointed by what they've experienced thus far. Marc Benioff has done more than create a great company; he's set a great example.
Without the pompous cadence of the motivational speaker, Benioff and his co-author, Carlye Adler, actually manage to impart useful information for anyone looking to start their own company while remaining interesting to the casual reader. There's also a lot of information about the prevailing technology culture and insights that help those of us who don't live on the West Coast understand the special brew of technology, entrepreneurship and spirituality that make it what it is.
I highly recommend this book to anyone who is open to the positive side of capitalism and disappointed by what they've experienced thus far. Marc Benioff has done more than create a great company; he's set a great example.
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4.5 étoiles sur 5
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