Behind the Scenes in Advertising: Bull, More Bull [Anglais] [Broché]

The 3rd edition of this classic with 141 pages of new material...

Jeremy Bullmore is deservedly known as one of the finest writers in the advertising business. In the revised and updated edition of his classic book, Behind the Scenes in Advertising, he draws on nearly fifty years of agency experience to deliver a series of witty, wry and revealing insights into the world of advertising, brands and marketing. The book includes more than seventy short essays written by Jeremy Bullmore that originally appeared in the trade press or as speeches to the advertising community. Forty of the articles are new to this edition, which also includes a selection of classic pieces from the acclaimed first and second editions.

"If the essence of great advertising is to take a good idea and express it simply and persuasively, and in so doing to entertain, then this book is it! Thank you Jeremy."
Niall FitzGerald KBE, Chairman, Unilever plc

Behind the Scenes in Advertising offers thoughts and speculations about the nature of advertising, brands and marketing, what they do and how they work, as well as the day-to-day life of an advertising agency and what a life in the trade has taught about the world beyond it. Scattered between the main sections are essays of a more autobiographical nature, recounting the author’s experiences in the ad business – from his early career as a copywriter, to becoming chairman of JWT London and most recently a director of WPP Group plc.

"There is nobody that I have come across who understands our business better than Jeremy or who can communicate important thoughts about our business in such a witty and effective way. He is also the best writer I have come across."
Sir Martin Sorrell, WPP Group

Anyone familiar with Jeremy Bullmore’s work will know he is one of the few writers who can make you laugh and think at the same time. Entertaining, droll and profound, the updated Behind the Scenes in Advertising will both delight and instruct all those involved with the world of advertising and marketing.

A marvelous album of advertising anecdotes. --Ce texte fait référence à l'édition Relié .

It is written by one of the most informed insiders our business has known . . .and it made me laugh a lot. --Ce texte fait référence à l'édition Relié .

It should be compulsory reading for anyone who has anything at all to do with advertising. --Ce texte fait référence à l'édition Relié .

Bullmore's book is absolutely riveting. It is unfair that one man should have so much wisdom and be able to express it so beautifully and entertainingly. --Ce texte fait référence à l'édition Relié .

Behind the Scenes in Advertising is one of the best books on the business you are likely to find or need. --Ce texte fait référence à l'édition Relié .

Jeremy Bullmore was born in 1929. He went from Harrow to National Service to Oxford where he spent two years nor reading English. His first job, in 1954, was as a trainee copywriter with J. Walter Thompson, and he stayed with that agency until his retirement in 1987. He became successively copywriter, writer/producer, creative group head and head of television; from 1964 to 1975, head of the creative department and from 1976 to 1987, chairman. He was a member of the J. Walter Thompson worldwide board and, from 1981 to 1987, chairman of the Advertising Association in the U.K. Since 1988, Jeremy Bullmore has been a non-executive director of the Guardian Media Group plc and WPP Group plc and has continued to speak and write regularly about advertising and marketing.

He has been an occasional adviser to the Liberal Democrats since 1989. He was awarded a CBE in 1985. He is married to Pamela, a garden designer and writer. They have three grown-up children and live in London and Wiltshire. --Ce texte fait référence à l'édition Relié .