Book Description
Jeremy Bullmore is deservedly known as one of the finest writers in the advertising business. In the revised and updated edition of his classic book, Behind the Scenes in Advertising, he draws on nearly fifty years of agency experience to deliver a series of witty, wry and revealing insights into the world of advertising, brands and marketing. The book includes more than seventy short essays written by Jeremy Bullmore that originally appeared in the trade press or as speeches to the advertising community. Forty of the articles are new to this edition, which also includes a selection of classic pieces from the acclaimed first and second editions.
"If the essence of great advertising is to take a good idea and express it simply and persuasively, and in so doing to entertain, then this book is it! Thank you Jeremy."
Niall FitzGerald KBE, Chairman, Unilever plc
Behind the Scenes in Advertising offers thoughts and speculations about the nature of advertising, brands and marketing, what they do and how they work, as well as the day-to-day life of an advertising agency and what a life in the trade has taught about the world beyond it. Scattered between the main sections are essays of a more autobiographical nature, recounting the author’s experiences in the ad business – from his early career as a copywriter, to becoming chairman of JWT London and most recently a director of WPP Group plc.
"There is nobody that I have come across who understands our business better than Jeremy or who can communicate important thoughts about our business in such a witty and effective way. He is also the best writer I have come across."
Sir Martin Sorrell, WPP Group
Anyone familiar with Jeremy Bullmore’s work will know he is one of the few writers who can make you laugh and think at the same time. Entertaining, droll and profound, the updated Behind the Scenes in Advertising will both delight and instruct all those involved with the world of advertising and marketing. --Ce texte fait référence à l'édition Broché .
