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Beyond Words: How Language Reveals the Way We Live Now (English Edition) [Format Kindle]

John Humphrys

Prix éditeur - format imprimé : EUR 11,58
Prix Kindle : EUR 6,99 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet
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Descriptions du produit

Revue de presse

'Wonderfully spirited.' (Daily Mail)

'Very amusing... managing to combine mellow wisdom with an endearing rattiness. Beyond Words is among the best books of a new bloodline of non-fiction that dissects modern ails from a position of dismay or bafflement.' (The Herald)

'He talks a lot of (well-punctuated) sense.' (londonpaper)

[Praise for Lost for Words]

'Humphrys is passionate about language - and very funny too'

(Rod Liddle)

'an exquisite sensitivity to the misuse of the English language' (The Sunday Times)

'for all those who care about the English language' (Ann Widdecombe, New Statesman)

Présentation de l'éditeur

From the huge response to Lost for Words, it’s clear that many of us share John’s strong feelings about the use and misuse of the English language. Not because we want to split hairs (or infinitives) but because how we use words reveals so much about the way we see the world.


Here John takes a sharp look at phrases and expressions in current use to expose the often hidden attitudes that lie behind them – from the schoolroom to the boardroom, from Westminster to the weather forecast. Questioning our assumptions, puncturing our illusions and illuminating the way we live now, Beyond Words is a small book that speaks volumes.



Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 231 KB
  • Nombre de pages de l'édition imprimée : 260 pages
  • Pagination - ISBN de l'édition imprimée de référence : 0340923768
  • Editeur : Hodder & Stoughton; Édition : Reprint (30 octobre 2009)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ISBN-10: 0340923768
  • ISBN-13: 978-0340923764
  • ASIN: B003VTZSEA
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Composition améliorée: Non activé
  • Classement des meilleures ventes d'Amazon: n°503.252 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Amazon.com: 4.0 étoiles sur 5  1 commentaire
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Deeper look into things taken for granted 19 juin 2011
Par Ho Kheong Tan - Publié sur Amazon.com
Format:Broché
John Humphrys has done the world a great deed when he wrote this book. He shared his personal observations and opinions on how the use of language has become vague with the advance of marketing where every aspects of our life are branded or repackaged.
You have to admire John for his insightful views and give him kudos for his ability to use plain simple English and humour to address such a difficult and dreary topic.

We now live in a society where words are used in context where they no longer meant what they were. John questioned the concept of branding; "Branding is now the art of getting people to think what something might be rather than what it necessarily is. Its the manipulation of the virtual reality." whereby historically branding meant "authenticating that something was really what it seemed to be." John questioned the basic economic word "demand". "Why should we talk of consumer demand rather than consumer desire or consumer requirement or consumer request?" and concluded that "demand" translated into "gotta have it", the "must-have". John questioned our education system where what the parents are more interested might be how our children contribute in class and if they were interested in the lesson rather than charts and graphs of progress professionally presented in spreadsheet.

Here are some excerpts:

"At BT, we are committed to providing great value for all our customers....it's occasionally necessary to raise some of our prices a little." translates to "great value" means higher prices.

From Inland Revenue "working with the largest customer base of any UK organisation." is meaningless because the "customers" simply have no choice.

"Your M&S". M&S dos not belong to the customers: it belongs to the shareholders. The slogan implies that the product or service has been specially designed just for you personally. It hasn't. The stuff is mass-produced for a mass market and the business-like almost every other large business around the world-is becoming less and less personal.

"To ensure the ongoing quality of your swimming experience, the Club's swimming pool will be closed .... " The word "ongoing quality is entirely 'vacuous'. Does anyone imagine that the people who run the pool would be happy for it to be nice and clean this week and filled with disgusting germs next week?"

"Our thoughts go out to the loved ones...". It may meant well, but it has the smack of insincerity . "All" our thoughts do not "go out to anyone."

"Thank you for driving safely through...." How do they know we are driving safely through? If we were, it would either because we had nine points on our licence and were terrified of speed camera lurking ....

There are much more that you could gain from reading the book and discover how "Awareness", "Respect", "Word-life balance","Trust", "Authority", and so forth has become vogue.
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