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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Kim W. Chan (Auteur), Renee Mauborgne (Auteur) Moyenne des commentaires client :   (5)
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From Publishers Weekly
Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "oppo... Lire la suite |
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