The Spectator
“It seems like a tale from a different eon, but the lessons it teaches are timeless.”
--Ce texte fait référence à l'édition
Broché
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Book Description
The rise and fall of boo.com is an insider’s look at the eighteen months of euphoria that ushered in the dot.com era.
Publisher comments
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.
--Ce texte fait référence à l'édition
Broché
.
About the author
Ernst Malmsten and Kajsa Leander, made millions by selling their first internet venture bokus.com to Bertelsmann. Erik Portanger is a staff reporter at the Wall Street Journal.
