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Born To Be Liked: Living on Facebook (English Edition)
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Born To Be Liked: Living on Facebook (English Edition) [Format Kindle]

Alex Oriani
4.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

Prix d'achat Kindle : EUR 2,68
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Descriptions du produit

Présentation de l'éditeur

“Don’t read this book if you can’t take a joke because, if you’re honest, you’ll recognize yourself in many places in this book. If you don’t laugh out loud at least five times, you’re practicing social-media self-deception”.

Guy Kawasaki
Chief evangelist, Canva, and someone with eight million followers

Born To Be Liked is the first book that, with a blend of humour and science, uncovers what we (really) do on Facebook and why we do it.
We spend 40% of our conversation talking about ourselves, but when we are on social media the figure rises to a staggering 80%. In theory, Facebook helps us to stay connected to our friends. In reality, the reasons why hundreds of millions of people log in every day are more interesting than that.
From the SOC (Soap Opera Character) to the Check-in-oholic, from the Hoax Plugger to the Compulsive Selfies Poster, everyone on Facebook has their own pattern of furtive habits and behaviours.
With a good dose of irony and the help of university researchers and hard-core Facebook users, Alex Oriani, London-based journalist and writer, analyses what we (really) do on Facebook and why we do it.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 2191 KB
  • Nombre de pages de l'édition imprimée : 95 pages
  • Utilisation simultanée de l'appareil : Illimité
  • Editeur : Switcha; Édition : 1.1 (24 avril 2014)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • Synthèse vocale : Activée
  • X-Ray :
  • Moyenne des commentaires client : 4.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: n°211.807 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires client les plus utiles
4.0 étoiles sur 5 Very entertaining read! 26 avril 2014
Format:Format Kindle
Born to be liked is an entertaining book to read and dissects what the Facebook world actually is, with the different profiles you can find, different type of posts etc..

The book is pretty accurate and there is no doubt you will recognize what composes your feed on the big social network.

Easy-to-read, quick but accurate and funny are the main words that come to my mind to describe this book.

Thank you Alex for this!
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Commentaires client les plus utiles sur (beta) 4.6 étoiles sur 5  15 commentaires
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great read - understanding the "like" culture of Facebook 29 avril 2014
Par davo-cc - Publié sur
Format:Format Kindle
For many people Facebook can be like walking into a rather rough pub in a foreign country where you don’t know the social rules, what is taboo and how to avoid embarrassing yourself. A place where saying the wrong thing can get you laughed at or drag you into a nasty pub brawl… Even if you have the wherewithal to work out the basics but there are things going on that may not entirely make sense and for some this feeling can persist for a very long time.

To help make sense of some of this is “Born to be Liked” - a surprisingly accessible and light hearted look at one of the pillars of Facebook life, it’s actually the first ‘guide’ of its kind that I’ve seen. It explains the innate desire of Facebook users to be liked, what ‘likes’ and Timeline responses mean and some of the types of frequent posters that you see online.
You will read about and recognise the behaviours that you and your friends have at one time (or all the time) displayed and you will begin to better understand what is really going on – and why people that you may even know in real life seem to behave differently as they are now constantly seeking attention and reassurance in such a seemingly narcissistic way.

Fortunately the author manages a nicely casual and easily understood tone; remember this is a social network so keeping it light is what this is all about. He helps you through the like and be liked culture which dominates the social workings of Facebook; indeed the most baffling thing to me was why this has never really been covered before, an absence that was all the more baffling given that Facebook’s social landscape even is now ten years old.

Born to be Liked helps you understand some of Facebook’s class structure and what to expect from those who have a seemingly elite social status (determined by the number of Facebook friends they have though I do find the friend-count numbers a bit high) and what it means if you interact with them and only get a scant or seemingly indifferent reply as a result. This is particularly important if you know the person in the real world but they seem somehow different online; maybe this will help you better understand why.

Having recently moved half way around the world I can personally attest to this first hand, many of the people I saw on a daily basis are now relegated to mere wall postings on Facebook and for some it will of course change the very nature of how we relate to each other. Facebook necessarily imposes new rules and new limits to your interaction with your friends regardless of how often you see them in real life – either way you will find yourself losing some of those vital queues of personal interaction, body language and tone of voice that you would receive face-to-face if they were in front of you.

This book doesn’t get too heavy or bogged down in academic research, but I found it surprisingly useful to understand better some aspects of Facebook’s social infrastructure, get a sense of the pecking order and why you’re doing what you’re doing when you try to fit in; much easier than trying to work it out all on your own.
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Born to be liked...... Brilliant!!! 27 avril 2014
Par dawn ananda boden - Publié sur
Format:Format Kindle
An extremely funny, witty and direct description of facebookers around the globe. Alex describes who posts what and why. This book will give you a new perspective on your fellow FB friends and give you a few hints on how to upgrade your own status. To like, or not to like, that is the question. Born to Be Liked is to be read, liked and shared by all.
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A must-read for every person on Facebook 27 avril 2014
Par Nancy O'Neill - Publié sur
Format:Format Kindle
This book is a humorous analysis of the different types of people who find themselves living their lives out on Facebook. The author gives these personality types clever names like the Newscaster, the Drama Queen, and the Serial Event Organizer. And yes, there are also the Lurkers as well as many other interesting, and sometimes a bit weird, characters. As you read each description, you can’t help but wonder what your “type” is, and it’s easy to spot many of your Facebook friends among them.

There’s also a section that categorizes users based on their number of friends. Thank goodness I fall into the “Commoner” with only 150-399 friends because I still have a real life to attend to. Yes, it made me LOL.

In general this book is a hilarious look at human nature and how we’ve allowed Facebook to have such a big impact on our lives. But it’s not just fluff. The author backs up his personal insight with thought-provoking interviews and scientific studies about our behavior on Facebook. All in all, I’ve enjoyed it a lot, it’s one of those books that you can’t put down.
2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Fun, funny and extremely like-able 28 avril 2014
Par Mr Thomas J M Mallens - Publié sur
Format:Format Kindle
If you have a Facebook account, you will squirm in recognition at some of the funnier aspects of your online behaviour. And I defy you not to think twice before posting after reading this book. It's a fun, funny and extremely like-able trawl through pop psychology, culture and sociology.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Illuminating 5 mai 2014
Par Mairie - Publié sur
Format:Format Kindle
Alex has written a unique, funny and enlightening analysis of Facebook users and etiquette. In this virtual world our real world personas are thinly or not- so- thinly disguised. While it is alarming to consider how much time and energy we may spend trying to be liked, it is encouraging to consider some of the benefits of being connected via social media. A well-written and readable book, thanks Alex.
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