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Brag!: The Art of Tooting Your Own Horn without Blowing It (Anglais) Broché – 1 mai 2004

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Présentation de l'éditeur

The renowned communication expert's subtle but effective plan for selling your best asset - yourself - without turning off those you're trying to impress.

Biographie de l'auteur

Peggy Klaus, a skilled lecturer, lives in Berkeley, California.

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Commentaires client les plus utiles sur (beta) 95 commentaires
70 internautes sur 71 ont trouvé ce commentaire utile 
You . . . Conveyed as a Story Relevant to Others 2 juin 2003
Par Donald Mitchell - Publié sur
Format: Relié
This book won't cure cancer, but it sure will overcome a lot of missed connections among people with valuable knowledge, experiences and talents who could be sharing them with one another.
Ms. Klaus argues persuasively that most of us don't put our best foot forward, out of a desire not to seem like braggarts. In the process, we look worse than we really are . . . and no one really cares. Careers, relationships and opportunities languish as a result.
Most people would like to present themselves better, and would concede that point. What's good about this book is that it is filled with practical advice for turning yourself into an interesting and relevant brief story for those you meet.
The heart of the book is the Take 12 self-examination where you start developing what's potentially interesting and relevant about you to share with others. Then, there's lots of advice for how to customize that material into 30 second (for elevator conversations) to 3 minute (for selling or interview intros) versions that fit your audience at the moment. If you only read that section and did the exercises there, you would more than get your value from this book.
The book begins with Ms. Klaus challenging myths about bragging (such as jobs being well done speaking for themselves, and good girls don't brag) by looking at actual experiences where the results of those myths were harmful for those who acted on them.
Quickly, attention shifts in chapter 2 to "What So Good about You" and there's more there in the Take 12 than you probably appreciate now.
Most of the rest of the chapters address specific situations such as how to behave in the office (even if you are a tele-commuter), handling job interviews, being in performance reviews, using voice mail and e-mails, when you are not employed, and when you are self-employed. For professionals who work on their own, chapter 8 which addresses the last subject can be worth a fortune to you. I thought it was very well done. Then the book moves back into overviews (chapter 9 is on brag nags to keep you focused and chapter 10 has a self-confession by the author and 12 tooting tips).
If you've ever felt awkward in advancing your own views or interests in any of these situations, take a look at this book. You will probably find helpful ideas that you'll be comfortable following.
In the course of my business career, I've had occasion to meet many successful people. Almost all of them follow the kind of gentle, discreet communications approaches described here. So I can testify that this approach must work for getting to the top!
36 internautes sur 39 ont trouvé ce commentaire utile 
Wow! I think this book was written just for me! 26 juin 2004
Par Kris - Publié sur
Format: Broché
Brag! was recommended to me highly... three different times. The third recommendation was because the book was on the "must read" list of a class I was taking on marketing. I finally bought the paperback version of the book since I was unable to find it at the local library.
I ho-hummed as I opened the book thinking it would be yet another inspirational speaker writing a book bragging about her success and that everyone else should be inspired. Inspirational speakers have never been that inspirational to me - probably because their "inspiration" lasts as long as it takes for me to get back to my car (usually at the top level of the parking lot furthest away from the auditorium). Once I'm behind the wheel of my car I am thrust back into my own world wondering what just happened. Hadn't I felt great just a few moments before? Wasn't I ready to go get `em? Wasn't I determined to get going and make a success of my business?
I read the first paragraph of the Introduction of Brag! and Peggy Klaus had me hooked. Wait a minute. I know she was talking about her own background in her narrative, but it sounded as if she was talking about me! She speaks of her father telling her as a child, " ...don't toot your own horn; if you do a good job people will notice you." My parents and Sunday School teachers said that all the time, too, and more. "Bragging is a big no-no." "The Bible says that modesty is a virtue." No wonder I never really liked inspirational speakers. They come off as giant braggarts. According to Peggy Klaus, they're not doing it right.
Countless phrases of virtue and avoidance of being obnoxious and self-aggrandizing hang in the back of my head waiting to pounce as soon as someone asks me what I do. I murmur, "I'm a graphic designer" only half-believing that I deserve the title despite my success. "Graphic designer?" they ask. "Does that mean you do, like, brochures and stuff like that?" "Yeah," I answer. And then the conversation falls flat.
This is where Peggy Klaus picks up the pace and tells you right out that if you don't speak up for yourself, no one else will. However, there is an art to this type of communication. Peggy spends the remaining 190 pages helping you take stock of what you have to brag about while you make yourself a "Brag Bag" full of "Brag Bites" and a few good "Bragalogues" to fit various situations. She also has some plain talk rebuttals to the "buts" we all have to talking about ourselves. My favorite:
" `But... do I really need to brag 24/7?' Like the Scouts, be prepared... to toot at any time. That doesn't mean, however, that you do it all the time or that you do it at inappropriate times or places. You do it when it feels comfortable. And learning how to make it feel more comfortable is what this book is all about."
Peggy's examples are plentiful and, if you're like me, you'll see yourself in her examples more than once. She's not just any braggart, she's the best! Her natural way of writing (read: unpretentious), extremely practical advice, recommendations and her sense of humor combine to make this my favorite book of my business reading and the book that, right now, is making the most impact in my life and in my business.
-Anna Kris Bell
Catchphrase Graphics
24 internautes sur 26 ont trouvé ce commentaire utile 
Good foundation, but weak execution 18 juillet 2007
Par Mark Regan - Publié sur
Format: Broché
I was excited to read this book based on the everyone's comments. However, by the end I quickly realized it lacked the takeaways one expects.

It talks in length about how to promote yourself, but it fails to drive home the distiction between those who promote gracefully and those that just brag. I was expecting to learn this difference based on the title.

It never happened. So I give it two stars based on some good content, but no more given it misses the mark.
13 internautes sur 13 ont trouvé ce commentaire utile 
Very little content 5 janvier 2009
Par Early Adopter - Publié sur
Format: Broché
This is an important topic and worthy of more than you get in this book. The book is nicely written in the self-help style: a couple of ideas and a lot of examples and filler to pad a magazine article worth of content into a paperback.

The only practical information is an exercise at the beginning of the book where you answer 12 questions (which are available from the author's website) designed to provide you with bragging soundbites. No examples of good and bad ones are given, however, so you are on your own.

The remainder of the book consists of questions followed by simple examples. Unfortunately, most of those questions are standard interview questions, and the sample answers are the ones that better books tell you to avoid. For example, What is your greatest weakness? The suggested "brag" for this is to say that you have too much energy. Good luck with that.

One of the better interview question and answer books will give you a lot more useful content and practical advice on Bragging about yourself.
10 internautes sur 10 ont trouvé ce commentaire utile 
Can't understand the 5-star reviews here, this was a huge disappointment 15 novembre 2012
Par Schach the Monkey - Publié sur
Format: Broché Achat vérifié
The 5-star reviews here mystify me. I found Peggy Klaus's book "Brag!" to be borderline unreadable and completely unhelpful.

It had a great title/subtitle and stellar Amazon reviews, so I figured this would be the book to help overcome my natural reluctance to tout my own achievements. Instead we have a supposed "communications expert" -- who readily admits that she feels like a fraud because she's not really a communications expert -- giving us commonsense advice that can be distilled into about five sentences. For example, the "12 Tooting Tips for Bragging" she ends the book with look like something anyone would come up with in 10 minutes when tasked with creating such a list: "Have a sense of humor" and "Use it all: your eyes, ears, head and heart" and "Know when to toot" and "Think about to whom you are tooting." OK...

The rest of the book is similar: full of trite observations and sweeping generalizations that sound like they were written by someone with not much corporate experience. Like "People on all rungs of the corporate ladder -- from entry level to middle manager, from heads of divisions to heads of companies, from Silicon Valley to Wall Street -- had a hard time talking about themselves." Heads of Silicon Valley and Wall Street companies have a hard time talking about themselves? If you find that sentence credible, then buy this book, because there are lots of others like it in here.

Don't brag too much, but let people know your accomplishments when it matters, and tell it in a quick story they'll remember. That's what this book takes 200 pages to say. I've never seen such an obviously bad book get such high ratings on Amazon.
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