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Brainwashed: Challenging the Myth of Black Inferiority (Anglais) Broché – 1 février 2010

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Brainwashed "Black people are not dark-skinned white people," says advertising visionary Tom Burrell. In fact, they are much more. They are survivors of the Middle Passage and centuries of humiliation and deprivation, who have excelled against the odds, constantly making a way out of "No way!" At this pivotal point in history, the idea of black inferiority should have had a "Going-Out-of-Business Sale." After... Full description

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241 internautes sur 245 ont trouvé ce commentaire utile 
A Book that changes how you see things 24 février 2010
Par Victoria Anton-brown - Publié sur
Format: Broché
After reading Brainwashed: Challenging the Myth of Black Inferiority, I have but one regret; It has challenged my role as a passive observer. It's now hard to laugh at black comedians and rappers who carelessly use the N-word or endorse sexual promiscuity and violence. I can no longer dismiss the impact of black films or TV shows that exaggerate black pathologies and buffoonery. With disturbing clarity, the author draws connections between what's deemed "black entertainment" today and what was yesteryear's promotion of vile, demeaning, violent and debased black stereotypes. From "Relationship Wrecks" to "Neo-Coons" and every chapter in between, Burrell details a masterful 18th Century propaganda campaign that has effectively imbedded the notion of black inferiority and white superiority in society. With concentrated focus, the author shows how blacks, as well as whites, have been unconsciously conditioned to expect black inadequacies. Not satisfied with simply identifying this insidious campaign, the author, a former advertising executive, compassionately details a "New Media" strategy aimed at reclaiming black minds and communities. There have been many authors (Norman Coombs, E. Franklin Frazier, bell hooks) who have explored the psychological damage wrought by slavery and oppression. Burrell's approach from an advertising/marketing perspective, however, offers valuable perspective in an increasingly media-driven and dominated society.
109 internautes sur 115 ont trouvé ce commentaire utile 
"Post-racial" America? - Here's why not. 24 février 2010
Par Van A. Vaughn - Publié sur
Format: Broché Achat vérifié
Once I began to read Brainwashed by Tom Burrell it was difficult to put down. His explanation of how the purposeful destruction of slave families 150+ years ago has evolved into a self-perpetuating cycle that, if left unchecked, insures continued enslavement for years to come, is powerful. Burrell convincingly rebuts arguments that say the Black family was restored during reconstruction and that its decay is of more recent origin. Brainwashed invites the reader to check your guilt, leave your defenses at the door, and allow yourself to consider that we can all make choices to both be free and set each others free. As a professor of multicultural counseling at a Midwestern university, I added the book to my recommended reading list before I was halfway through reading it. I have also ordered a copy for the school library. This is a must read for those who long for a truly "post-racial" America.
89 internautes sur 96 ont trouvé ce commentaire utile 
Emotional Freedom for Black People! 26 février 2010
Par Enola Aird - Publié sur
Format: Format Kindle Achat vérifié
I have purchased multiple copies of Brainwashed to share with my family and friends, and I intend to buy many more. This is a must-read book for Black people--and everybody else. There is a growing grassroots movement for emotional healing and renewal for Black people in this country and around the world. As part of the Community Healing Network, a group working for emotional freedom for Black people, I can report that Brainwashed is already at the top of our list of recommended readings. It is an important addition to the body of work describing the historical roots of so much of the pain we see and feel in Black communities today. Touching on nearly every area of Black life--from our physical and mental health to the health of our interpersonal, family, and community relationships, and more--Burrell shows how each has been undermined by the myth of Black inferiority. Along the way, he shares insights that can help us help ourselves. Brainwashed shows how the myth of Black inferiority has been skillfully marketed throughout American history and proposes a bold and creative campaign of reverse marketing to help change how we see ourselves and how the world sees us. What makes this book so important, from my point of view, is Burrell's focus on action through his Resolution Project, which is designed to use the media to replace the toxic messages that are part and parcel of the myth with new and positive images of Black people. Tom Burrell has made an indispensable contribution with the gift of an excellent resource for movement-building--and with his commitment, as a marketing expert, to use marketing to change the image of Black people.
62 internautes sur 73 ont trouvé ce commentaire utile 
Good but the solutions were uninspiring. 26 mars 2010
Par T. Lindsay - Publié sur
Format: Broché
I was looking forward to reading this book after hearing the author speak about the book on my local radio station. I was primarily interested in his solutions, as any intelligent African American knows the source of our dysfunction is our ancestors past slavery. Where I find a problem is the author's solutions to the many problems he outlines in his book. Perhaps my expectations were too high, but where were the marketing "tricks" that many marketing firms employ to convince the public to agree to their propaganda? Where were the fundamental principals of "influence" to get us to change our ways? Where were the multiple layered type strategies that the powerful use to persuade the masses to do their bidding?
Lastly, many times I find older Americans leaders leave out the youth in their quest to change our ways. Many of our most inspirational leaders were young when they started their movement - King was in his twenty's during many of his demonstrations. Malcolm X was also in his twenty's during his most productive time. More youth need to be mentored in the ways of persuasion and influence. These same youth can then take up the banner of African American issues and go forward into the future.
14 internautes sur 14 ont trouvé ce commentaire utile 
Informative and compelling 4 avril 2010
Par Kenneth M. Morris - Publié sur
Format: Broché Achat vérifié
Although I am only half-way through this book I find the information both informative, and compelling. Tom Burrell has managed to inform his readers about why people of color of African decent do the things they do that prevent their progress as a people using modern day analogies to bring his point home. This is a must read for every person of color whether they be of African or Latino decent. I have already begun to use his teachings in my lectures to young men and women throughout my community in the hopes that they will begin to understand why their destructive behavior must end.
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