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Build a Brand Like Trader Joe's (English Edition)
 
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Build a Brand Like Trader Joe's (English Edition) [Format Kindle]

Mark Gardiner

Prix éditeur - format imprimé : EUR 13,66
Prix Kindle : EUR 8,27 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet
Économisez : EUR 5,39 (39%)

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Descriptions du produit

Présentation de l'éditeur

Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's"

Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.

Biographie de l'auteur

Mark Gardiner is a partner and communications strategist for the advertising agency re: (www.revolutionaryoldidea) based in Kansas City. He was the subject of the acclaimed documentary film One Man's Island, and the author of memoir Riding Man, currently in development as a feature film.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 193 KB
  • Nombre de pages de l'édition imprimée : 175 pages
  • Pagination - ISBN de l'édition imprimée de référence : 0979167337
  • Utilisation simultanée de l'appareil : Illimité
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B008A0OVPW
  • Synthèse vocale : Activée
  • X-Ray :
  • Classement des meilleures ventes d'Amazon: n°57.475 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires en ligne

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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.4 étoiles sur 5  8 commentaires
9 internautes sur 9 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Loved this. 13 juin 2012
Par Silica - Publié sur Amazon.com
Format:Format Kindle
A Trader Joe's store opened near us, in Washington State a month or two ago...I couldn't believe how much word of mouth buzz they were getting, and how busy the store was when we finally made a trip down there a few weeks ago. I'd only ever been to one other location, in California. I found myself telling dozens of people about the store, but didn't really think about what was driving me to do that...until I read this book. I found it to be a refreshing real world antidote to much of the 'build your brand' writing these days, and may have even learned a thing or two to apply to our own business. The author's background in advertising makes him the perfect writer for this.... great stuff, with writing that sucks you in like a good novel.
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Simple, concise and full of insights. 22 juin 2012
Par Sag Harbor, NY - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
I came across this book after reading Mark's blog.
He promises that in case you don't like the book he will personally send you a check with your money back. I was sold on that.
The beginning it is somehow boring and kind of cliche, but after he starts talking about his Trader Joes experience it is awesome.
If you never been to a TJs it will be hard to relate,it really shows you that face to face retail cannot be replaced and there is great value in it.
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Finally! Real-world branding advice that makes sense. 21 juin 2012
Par Hollie - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
This book is long overdue. In my 20 or so years in the advertising field, I've struggled to explain to clients that successful branding and positioning rely on humanity. Gardiner's book is exactly what is needed to help move us all along. He gives us plain and simple advice that's been proven to work in the real world. Plus, it's a compelling read, which is absolutely NOT what I would say about the countless other business/marketing strategy tomes I've trudged through over the years. How refreshing. And about time.
2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Reads as quickly as a trip thru Trader Joes 10 novembre 2013
Par Craig G. - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
In many ways this story of Trader Joe's very much reminds me of an actual trip through one of their stores: Comfortable, efficient, and friendly. A quick take home meal of a book.
1 internautes sur 1 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 A lot of bs for maybe 20 pages worth of content. 19 juin 2014
Par JUAN C GONZALEZ - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
How can a really short book be too long? If most of the book's content can be summarized in one sentence, then it is too long. Basically, you have to be the customer's friend. First let me point out, that the author had only one year experience in a Trader Joe's store. Tell me, how much insider info do you think he could have had access? Not so much. He was not in HQ. I really dont like to give bad review about books. But when you buy a SHORT book and you find out the first part is the introduction to trader joe's and the author, then how much is left to talk about branding? By they way, Trader Joe's is very secretive, they dont give anyone information.
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