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e-Business Intelligence: Turning Information into Knowledge into Profit [Format Kindle]

Bernard Liautaud
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

Prix Kindle : EUR 18,41 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet

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Descriptions du produit

Présentation de l'éditeur

Internationally celebrated ebusiness innovator, Bernard Liautaud, explains why the key to ebusiness success is knowing how to transform the vast reservoir of raw data found in every company into a corporate intelligence gold mine.

This book focuses on the three main areas of ebusiness intelligence—intranets, extranets, and business-to-business ecommerce. He describes cutting-edge strategies for accessing, analyzing, and sharing corporate data both internally and externally with customers, partners, and suppliers. With the help of case studies from Lucent, Dow Chemical, Disney, Go Network, and other ebusiness giants, Liautaud explains the what, why, and how of ebusiness intelligence in the new information economy.

Bernard Liautaud (Palo Alto, CA) is CEO of Business Objects, the world's leading provider of ebusiness solutions, and, according to Intelligent Enterprise magazine, one of the "12 Most Influential Companies in the Information Technology Industry." In 1996, five years after founding Business Objects, Liataud was named one of BusinessWeek's "Hottest Entrepreneurs of the Year."

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Commentaires client les plus utiles
5.0 étoiles sur 5 Comprendre les rouages de la Business Intelligence 29 juillet 2003
Par laetic
Pour tous ceux qui s'intéressent de près ou de loin à l'intellignece d'affaires et aux systèmes décisionnels, ce livre est une référence à conserver... à lire par les étudiants en SI ou par les managers qui souhaitent en savoir plus !
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Amazon.com: 4.3 étoiles sur 5  35 commentaires
24 internautes sur 24 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Comprehensive overview of important area -- a good read 29 novembre 2000
Par Un client - Publié sur Amazon.com
I've read E-Business Intelligence twice and think it's a thorough overview of the subject of extracting intelligence from data. The book shows the different ways companies are actually exploiting information to help give their business a competitive advantage -- as opposed to simply automating the running of their operations.
Most information books today take a "stovepiped" view of the organization and talk only about one part of a company -- doing supply chain, customer relationship management, sales force automation, etc. What I like about this book is that it's holistic. It shows how us of these pieces fit together. It's a rare sideways (or transverse) way of looking at information exploitation.
The case studies are not highly detailed, but they do provide enough detail to illustrate "the point" behind each example, and they do stimulate the reader into thinking of new ways that he/she can exploit the information that they most likely already have in their information systems.
I think it's a must-read for business executives who are trying to get a handle on what's possible with today's technology and for information technology staff trying to get the business perspective on IT.
25 internautes sur 26 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 terrific read for business information strategy 21 novembre 2000
Par Un client - Publié sur Amazon.com
This is a great book for anyone thinking about business strategy in the "information age", and trying to figure out how to best leverage the mountains of data in every company. I particularly liked how international this book is -- it features examples from more than just a few of companies in the US, but includes organizations across Europe as well (Fiat and British Airways along with US brands MasterCard and eBay). I was a big fan of customers.com, and this book is right up there on my list.
13 internautes sur 14 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A Must Read on E-Business Intelligence 28 novembre 2000
Par Un client - Publié sur Amazon.com
If you are seeking a quick, concise, yet thorough analysis of how to make an impact with your e-business data, this is the book for you. The book is easy to follow, well-written, and most importantly, provides great examples.
There are volumes of data flowing into every enterprise at a record pace. Data analysis tools and strategies are expanding to meet the increasing needs for corporations to turn data into dollars.
Liautaud's book will help you to better understand the key elements of any successful e-business intelligence strategy. The examples represent a broad range of industries and really helped apply real-world thinking to the content.
It is nice to see a publication on this topic that is more than theory and predictions. This one is a winner.
If you are in this space, read this book.
11 internautes sur 12 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Making Sense of E-Intelligence 3 mars 2001
Par Cecille Heath - Publié sur Amazon.com
The title sounded very daunting - E-Business Intelligence. What on earth had I got myself into! A daily user of computers, comfortable with a mouse, starting to use the web... I thought I would take the leap. What a pleasant surprise!!
The book explains in normal terminolgy how we can all use the wealth of information locked away in our databases. There are many aspects that I enjoyed about the book, not the least of which it was so easy to read. What made it this way was how the authors constantly gave clear examples of the key points they were making. They used real customers with real problems with real solutions.
For example they talk about "Mastercard mastering its data volumes". A company that has grown its data volumes by a massive 400% since 1995 and has thousands of users online everyday.
The authors also take the reader back to basics. They provide simple and clear explanations of processes and concepts that for many could be incomprehesible. They include graphs, hypotethical examples and anecdotal stories where ever possible. Those savvy with the ins and outs of the Business Intelligence world will even find this useful, so well is it done. They will also get quite a kick out of reading how some organisations are using BI to better manage data, clients and consequently profit. For example Eli Lilly, Hertz and eBay.
The clear explanation will enable any reader of the book to quickly understand, see the value and start thinking about what they could or should be doing in their own information world.
I have been inspired to look at what can be done within the organsiation I work for. Just how much better could I manage and work with my clients if I was able to access and use the information locked away on all of them?
A brilliant read for anyone who has clients,information, a computer and a desire to make a profit!
17 internautes sur 20 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 No business intelligence, just business promotion 26 novembre 2002
Par Cliente de Amazon - Publié sur Amazon.com
While doing periodical research on the business intelligence subject, I found this book as a new acquisition at the university library; sorry, but it is a long white paper on the advantages and why to use a software tool for doing business intelligence, never minding about any data/facts that may be found out of the bits and bytes world: Informal sources? External data? Competitor intelligence? Who cares, if you want a 360° view of your customer, don't need more than a computer and some software--at the end, culture, attitude and pure business sense seem like a waste of time. Suddenly, I discovered why this bothered me: The autor is one of Business Objects' top executives! Now, it all made sense: It is like other books written by people who need to sell a product (and Business Objects is a good seller indeed) so writting down their way of seeing the world gets them a guruesque position in front of their customers and prospects. If you need to really learn about business intelligence, don't bother reading it: you can find lots of free white papers that cover the same subject in the BI software vendors web sites. Trying to understand business intellingence as something that needs nothing more than a software tool, leaving behind all the intelectual and analytical work to do, is equivalent to define mathematics as the use of a scientific calculator.
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