Inc. Magazine, January, 1999
What's Hot: Save It! "Business Plans For Dummies." This guide by Paul Tiffany, a management consultant and business-school professor, and Steven D. Peterson, a software designer and entrepreneur, is, quite frankly, the best work that you'll find on this subject. What makes this 354-pager a standout is that it urges business owners to write plans that are not only informative but captivating. Five stars!
--Ce texte fait référence à une édition épuisée ou non disponible de ce titre.
Financial Times, April 21, 1998
Twenty-three books published in 1997 have been selected as finalists in five main categories for The Financial Times, Booz-Allen & Hamilton Global Business Book Awards. In the "How-To" category, "Business Plans For Dummies" - which made it through to the shortlist - is a solid offering. One business expert who read it said that most big-company bosses would benefit from it: "The book makes it clear that a business plan is not just a budget." That is something too few executives realize.
--Ce texte fait référence à une édition épuisée ou non disponible de ce titre.
