Cairns Media Magazine, June 2008
Book Description
From farmyard to factory, boardroom to banquet, Leblanc witnessed (and occasionally assisted) the transformation of China from a socialist economy into the world's greatest experiment in capitalism.
Over time it dawned upon him that the key to success is to smartly manage the differences in Chinese and Western business behaviour. To do well in China you must carefully adapt your strategies - or face ruin faster than you can learn how to use chopsticks.
"I have been teaching in China since 1993, and a book about China would have to be pretty darn good to get my attention. This is that book! It has information that only a real China veteran can impart. Businesspeople planning a China project will ignore this book at their peril."
-- Farrokh Langdana, Ph.D.; Director, Rutgers Executive MBA Program
About the author
In 1995, together with his Chinese business partner, a lawyer by profession, he established a firm in China assisting Western and Chinese companies with their legal and commercial endeavours.
Over a period of 19 years he has had the privilege to experience first-hand the initial wave of Joint Ventures entering China, differences in work ethics that complicate co-operation across business cultures, and the metamorphosis of Chinese businesses into top-class enterprises.
