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Business Storytelling For Dummies [Format Kindle]

Karen Dietz , Lori L. Silverman

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Descriptions du produit

Présentation de l'éditeur

Use storytelling to influence people and move them to action

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this—and more. Pre-order your copy today through Amazon!


  • Expert advice with real-world examples
  • Proven case studies, tips, and templates
  • How to get results by capturing, crafting, telling stories, and more

Quatrième de couverture

Learn to:

  • Translate data, facts, and figures into rich, captivating messages
  • Harness the power of good storytelling to influence and motivate employees
  • Effectively convey messages to buyers and funders
  • Connect with your audience and drive your business to new heights

Use storytelling to influence people and move them to action

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies empowers you to do this and more. Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors, and funders. Use stories to tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.

  • Get started with business storytelling discover why organizations across a variety of industries have embraced storytelling, why it works, and what it can do for you
  • Create compelling stories use tried–and–true methods for crafting compelling stories that engage listeners and quickly shift people into action
  • Share your story get the practical ins–and–outs of story sharing, best practices for telling stories, different media to use, and how to keep stories fresh and alive
  • Bring story into your work dig into the nuts and bolts of the most popular and requested applications of stories in business, complete with how–to steps, templates, and examples

Open the book and find:

  • The why, what, how, and who of business storytelling
  • What makes a good story
  • How to craft the core of a story
  • When to embellish a story to give it impact
  • Tips for being a good listener
  • Ways to sell with stories
  • How to create storied marketing materials
  • Storytelling tips for speakers
  • Ten ways to measure the results of a story initiative

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 2115 KB
  • Nombre de pages de l'édition imprimée : 387 pages
  • Editeur : For Dummies; Édition : 1 (22 novembre 2013)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00F2JFRH0
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Activé
  • Classement des meilleures ventes d'Amazon: n°174.830 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Amazon.com: 4.6 étoiles sur 5  36 commentaires
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Pragmatism meets Allegory 7 janvier 2014
Par TIM J RANDALL - Publié sur Amazon.com
Storytelling is what each of us does daily: at work, leisure time, out with business associates, family, or friends. The impact and efficacy of the narrative told, in part determines our success.

Written by two experts in organizational strategy and business development; Business Storytelling not only describes why anecdotes are so critical in the world of commerce today, but how they can shape relationships, garner client and management trust, develop operational synergies, and create stakeholder value.

Each chapter provides a fresh flavor on the components of weaving a compelling account to energize your audience. Of its many compelling advantages the work offers: the ease of access to information, its delineated: "Tips, Check It Out, and Remember, and the perspicuity in which Lori and Karen provide imagery and connectivity to business scenarios.

Of particular utility to me were Chapters Four- Stories to have in your Hip Pocket, Chapter Eight- What to do about Data, Chapter Ten- Getting Comfortable Telling Stories, and Chapter 14- Storytelling in Marketing.

Having worked as a COO, consultant, and now as a professional writer; the ability to craft an effective spiel is critical to move and influence an audience. Finding the storyline of an event, telling it with passion, and mastering communicative style are just a few of the gems offered in this entertaining read from two masters of the art form.

Highly recommended to business professionals looking to make an impact in their organization, or to the entrepreneur seeking to differentiate themself from the pack.

Five Stars!
2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Helpful, concise and well laid-out. Good tips and cheat sheets. 12 février 2014
Par B. McEwan - Publié sur Amazon.com
Format:Broché|Commentaire client Vine pour produit gratuit (De quoi s'agit-il?)
Business storytelling has been a management fad over the past several years, which is why I dismissed it as just another gimmick for consultants to pitch. (Disclaimer: I too am a consultant.) When I happened to see this book offered in the Vine program, however, I got to thinking about the ways that stories have influenced me throughout my life. I decided I'd give this book a try, just to see if perhaps there was some substance to this idea of storytelling for business.

Rather than being the formulaic, "moral of the story" kind of technique I suspected, I found that there does seem to be something useful in this idea of communicating via story, rather than simply serving up technical information. Stories engage the emotions of an audience and can be useful in building brand loyalty, but only if you use stories correctly. That's the catch. One can't assume, as I did, that a speaker just relates some story that she heard from someone else or read in a book somewhere. The stories that have a genuine impact are those that you construct yourself, from your own experience. Now, you can tell someone else's story, but not without their participation and permission. This places an entirely different emphasis on story, what it is and why it works.

The authors serve up some good explanation for why stories work and how to capture their power for your cause or business. They also offer tips on how to draw good stories out of people, including yourself, and how to format them so that they convey the message you intend. This is not necessarily the simplistic task you might imagine. After reading this book, I can see why good storytelling takes thought, planning and talent. Guess that's why storytellers were highly valued in the times before mass media.

As with all Dummies books, this one is well laid out, with sidebars that offer tips and tricks to make your stories better and more affective. If you are looking for ways to put a bit of a twist on your business communications, it may be worth checking out this book.
2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 A Must-Have for PowerPoint Mavens and TED Talk Wannabes 6 février 2014
Par Mark A. Underwood - Publié sur Amazon.com
Format:Broché|Commentaire client Vine pour produit gratuit (De quoi s'agit-il?)
Homer's Odyssey was preserved through an oral tradition of storytelling. NPR listeners are familiar with StoryCorps, a show that features some of the 45,000 interviews recorded by the organization of the same name, and The Moth, another show that features unscripted storytelling.

At the opposite end of this humane tradition is "Death by PowerPoint." This critique of the slide-based software, so named by Angela Garber, argues that PPT decks are often boring, oversimplified, needlessly stylized, overly complex - or all of the above.

Somewhere in the middle, perhaps, is ordinary business communication, instructional materials and well-tolerated military briefings. After all, David Byrne has shown in his PowerPoint-based art that the software medium itself may not be at fault.

So it is with PowerPoint in mind that I supposed that Dietz and Silverman's Business Storytelling Business might be a useful mate (or antidote) to the book used for reference when the Microsoft PPT help screens fall short. Business Storytelling is written in a breezy style that belies the importance of this topic. Nonetheless, Dietz and Silverman have crafted a book that satisfied my goal.

I only own two "Dummies" texts, and the other one was printed in 1999, but the brand's format hasn't changed much despite the transition to Wiley. The text is strongly edited, by which I mean it follows a somewhat principled structure and doesn't stray from its pragmatic intention for long.

A psychological / linguistic term for storytelling is Narratology: "the branch of knowledge or literary criticism that deals with the structure and function of narrative and its themes, conventions, and symbols." Business Storytelling doesn't cover narratology in depth (and fails to mention Roger Schank). While there are relevant and useful peer-reviewed references, they're sprinkled throughout the text and interspersed with blog posts, anecdotes, books (e.g., Nancy Duarte's Resonate: Present Visual Stories that Transform Audiences) and case studies. This is not a failing given the book's stated audience and objectives, but the suggestions made would have been strengthened by an academic-style bibliography.

Offsetting this lack are numerous story examples - both good and bad - which illustrate the authors' recommendations. Here are a few that may demonstrate the flavor of the book:

* Identify a setting, characters, events
* Build in empathy for the main character
* Ways to include data in a story
* Problems with insider and technical terminology
* Create multiple layers for a story to reverberate
* Ways to make a story memorable
* How to demonstrate that the storyteller is simultaneously an effective listener

The book uses cartoon-style iconography for tips, pitfalls, realistic examples, external references, points to remember. Some may find this style off-putting, but if you can get past the idiomatic style, it does improve skim speed, which is what's needed to rework and groom a story - and a PPT deck. Refer to additional worthwhile content at the book's web site.

The business of creating business stories is non-trivial. Some of the unpersuasive examples provided in the book make this clear. Good storytelling calls for multiple talents: creativity, engaging diction, a balance of the simple and the complex, good aesthetic sense, practice, a sort of storytelling erudition - and, above all, metacognition of the domain that extends beyond the vanishing point of the story. Good storytellers may do all this instinctively, but, as a good fiction writer will readily attest, a cookbook method will not get you to a PowerPoint rose as lovely as Faulkner's "A Rose for Emily."

You can see a TEDx talk by Dietz in which she introduces some of these concepts.
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Harnessing Storytelling Will Add A Very Important Skill That Will Provide a Competitive Edge 7 février 2014
Par Thomas M. Loarie - Publié sur Amazon.com
Format:Broché|Commentaire client Vine pour produit gratuit (De quoi s'agit-il?)
Storytelling is the key to gaining a competitive edge in almost any endeavor. All of us grew up with stories so we are preconditioned. Why not take advantage of our receptiveness and become a storyteller? Effective storytelling appeals to the heart not the mind and it has been shown that most of decisions are mostly made emotionally rather than the rationally.

Stories can enhance customer relationships, make a compelling (and memorable) points in presentations, motivate people to continuously produce high-quality work, help build a collaborative work environment, align people around a common vision, and much more.

While the authors worked hard to develop a template of "how-to" steps for storytelling, they round this challenging as it is more an art than a science and have provided a "soup to nuts" overview of storytelling.

Topics include:
* The role of storytelling and how stories impact people - physically, mentally, emotionally, and soulfully.
* The why, what, what, how, and who of storytelling.
* What is a story, crafting a story, polishing a story, telling a story.
* How to use data and media in telling a story.
* Using stories for marketing, selling, sparking change, funding your passion.
* Ten things you should never do, ten tips, and ten ways to measure your impact.
Author Deitz is a folklorist, and a 25 year business storytelling veteran for Walt Disney, Chase Manhattan Bank, the City of Santa Monica and various non-profits. She has built story repertoires identifying an organization's core story that connects employees, customers, and stakeholders. Silverman is a speaker, consultant, trainer, and author who focuses on connecting people to possibilities and to each other. She is a member of the National Speakers Association and has authored numerous books including "Wake and When the Data is Over."

The authors provide much more material than you will ever need and many more resources which you will need. "Business Storytelling for Dummies" will serve as a good starter for those new to storytelling, and an excellent reference and resource for those who are more advanced. This is not a book for expert storytellers.

If you can harness this force - the telling of purposeful stories - you will add a very important skill to your career tool box and will gain a huge competitive edge. It is one of the secrets to success in any walk of life.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Here is your roadmap to the big, sprawling territory that is business storytelling 1 janvier 2014
Par D. B. Hutchens - Publié sur Amazon.com
Format:Broché|Achat vérifié
Organizational storytelling is a field that has a lot of self-appointed experts, so one of the first things that makes this book exciting is that the authors both have such distinguished histories in the field. (Google their names. You’ll find they both have a deep portfolio of work to discover.) As someone who has read a lot of material on the topic of org narrative, I can tell you that Dietz and Silverman have provided the best overview I have seen. There are a lot of confusing ideas out there clouding the fast-growing body of knowledge (even around the most basic questions, such as “what is a story?”), and the authors are able to cut through all of that with tremendous clarity and credibility.

Regarding the “what is a story?” issue, the authors do something kind of brilliant there. Early in the book, they provide a definition that does NOT go down the well-traveled path of listing standard story elements (like plot, conflict, protagonist, etc.) Instead, they define story in terms of the outcome it has on the audience. A counter-intuitive idea, but the more I reflect on it the more compelling I find it.

There are so many great ideas here. The chapter on data storytelling is smart; and it would not have occurred to me to have a full chapter on how to make a story shorter — or longer — but there it is in Chapter 9, and it was full of wisdom. Chapter 12 is a great summary on how to help storytelling become integrated in your organization’s culture. There are probably Harvard Business Review articles somewhere that deal with topics like these in depth, but I haven’t seen a single volume that lays them all out to provide this kind of big-picture awareness. The book is FULL of examples. Lots of written stories, with “before” and “after” presentations showing how the authors’ principles were applied. It is very helpful and engaging.

I’ve never read a “For Dummies” book before, but with this one I appreciate the format. There are a lot of checklists, and margin icons indicating where the text features “real like examples” or “pitfalls to avoid” and so on. Those devices really did help to keep the presentation crisp and searchable. Which I suppose is one reason the Dummies brand has been such a phenomenon.

If you are new to the world of business storytelling, you can be confident that this book will orient you in a way that is well-validated, tested, and based on the authors' considerable research and experience. Highly recommended.
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