Présentation de l'éditeur
This exciting new book, firmly embedded in the management discipline, equips students and future managers of tourism with both the business skills and an understanding of tourism, which will enhance their employment prospects within the dynamic industry.
The Business of Tourism Management(BOTM) provides an introduction to key aspects of tourism, and to the practice of managing a tourism business. It explores the functions of management within the world of tourism, showing how tourism as a business has evolved, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments.
Written and contributed by leading academics and practitioners in the UK, Europeand Australia,The Business of Tourism Management is ideal for both undergraduate and postgraduate students of tourism management.
Quatrième de couverture
This exciting new book, firmly embedded in the management discipline, helps to equip students and future managers with both the business skills and an understanding of tourism, which will enhance their employment prospects within this dynamic industry.
The Business of Tourism Management provides an introduction to key aspects of tourism, and to the practice of managing a tourism business. It explores the functions of management within the world of tourism, showing how tourism as a business has evolved, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments.
Written and contributed by leading academics and practitioners in the UK, Europe and Australia,The Business of Tourism Management is ideal for both undergraduate and postgraduate students of tourism management.
KEY FEATURES
- An internationally and business-focused textbook that meets the needs of tourism management students around the world.
- Many original case studies and examples encourage and enable students to apply theory to real-world scenarios.
- Extensive coverage of electronic commerce, reflecting the fast-paced development and realities of the industry.
- Learning Outcomes, case studies, guided questions, discussion points and ideas for further research help students structure their progress.
BOTM BLOG
The BOTM Blog is a website designed to support this book with tourism management news stories and other internet resources. It is regularly updated by the editors at businessoftourismmanagement.blogspot.com.
ABOUT THE EDITORS
John Beech is Head of the Department of Strategy and Applied Management at Coventry Business School, Coventry University.
Simon Chadwick is Programme Director for the MSc in Sport Management and the Business of Football at Birkbeck College, the University of London.
