Book Description
Top experts reveal the secrets to personal success through branding
Career Distinction explains the authors' proven personal branding process and provides examples of incredibly successful professionals that will help readers not only survive, but thrive, in today's dynamic and ultra-competitive workplace. Readers will learn to manage their brand and their online identities using innovative tools to differentiate their candidature and stand out from their peers. Readers will also benefit from inspiring case studies on successful career branding, as well as real stories of successful executives who have learned to build their careers like they would their businesses. This book is the instruction manual for creating a rewarding career in the new world of work.
William Arruda (Boston, MA) is a renowned "personal branding guru" and the founder of Reach, the world's first personal branding consultancy. Kirsten Dixson (Exeter, NH) is an authority on building credible online identities for career success. She is a founding partner of Brandego(r), and the Reach Branding Club.
Career Distinction explains the authors' proven personal branding process and provides examples of incredibly successful professionals that will help readers not only survive, but thrive, in today's dynamic and ultra-competitive workplace. Readers will learn to manage their brand and their online identities using innovative tools to differentiate their candidature and stand out from their peers. Readers will also benefit from inspiring case studies on successful career branding, as well as real stories of successful executives who have learned to build their careers like they would their businesses. This book is the instruction manual for creating a rewarding career in the new world of work.
William Arruda (Boston, MA) is a renowned "personal branding guru" and the founder of Reach, the world's first personal branding consultancy. Kirsten Dixson (Exeter, NH) is an authority on building credible online identities for career success. She is a founding partner of Brandego(r), and the Reach Branding Club.
Back Cover copy
Praise for Career Distinction
"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
