So I've had this book for a few months now, to read and look over and just in general consider. The problem I had reviewing this book is I don't think the author really knew who his audience was, either who he wanted them to be or who would be most likely to pick up the book. The first thing you need to know is that this is not a how to book, not really a how to on any level for the general population. This book might be useful to people studying game design or already in it. I can't say for certain because that is not me. I thought it might be interesting for someone who has studied a little bit of programming and is a gamer, like myself, but I ran into a number of issues with the book. First, there aren't a lot of sources outside of WikkiCommons. There were so many references to WikkiCommons I began to wonder if there are actually serious sources available to the gaming industry to use for research; there are. In fact there is a reference to on page 72 even, but still it wasn't enough where I would feel comfortable using Casual Game Design as a source for anything academic. The other issue I have is the author makes a lot of comments without bothering to back them up with any source at all. For instance on page 79 he talks about Bejeweled being scoffed by hardcore video gamers. What? There is no source for this, and as a so-called hardcore gamer, I can tell you that is not how I feel, and I am not alone in this.
It is not that this book has no value, as it certainly does, but there wasn't enough work put into it for those wanting real insight into this part of the industry, and it wasn't focused enough to even try and appeal to a clear audience. I know the author knows what he is talking about because of the way he writes about the subject, the problem is he doesn't put any effort into supporting many of his statements to being anything more than opinion being sold as fact. As this is not marketed as one guy's opinion on casual game designed, I expected more. Fortunately, there is still enough to appreciate on some level if you are interested in ideas in approaching game design; I especially like the comparison to board games and the breakdown of existing, sometimes very old, casual games.