Présentation de l'éditeur
An essential, comprehensive, and up–to–date guide for cateringprofessionals
Catering Management covers all aspects of the cateringbusiness, from sales, marketing, and pricing to food and beverageservice, menu planning, equipment, staff training, and more. Thisnew edition is completely revised with information on sustainableand green catering practices, digital menu and proposal design, newcatering industry software, and the expansion of the event market.State–of–the–art marketing strategies, including social networking,web promotion, and on–demand proposal development are also coveredin detail.
- Completely updated with the latest industry practices andguidelines
- Covers every aspect of catering, from business managementbasics to food service and menu design
- Written by an expert with more than 35 years of experience inthe business
Whether you′re starting a catering business or just trying tocatch up with the competition, Catering Management, 4thEdition is the comprehensive reference that tells youeverything you need to know.
Quatrième de couverture
The comprehensive, fully up–to–date guide to managing yourcatering business
Successful catering involves much more than just creating agreat meal. Running your catering business properly also requiresrobust skills in marketing, cost control and budgeting, andday–to–day business management.
Catering Management, Fourth Edition gives workingprofessionals and aspiring caterers the detailed advice and crucialbusiness skills needed for successful on– and off–premise catering.The book covers all the fundamentals, including styles of cateringoperations, menu design and pricing, food and beverage service,managing staff and equipment, and much more. Updated to reflect thevery latest in a growing field, this new edition covers currenttrends in sustainable practices, digital menu and proposal design,new software and equipment, social networking, online promotions,and on–demand proposal development. With essential managementtechniques that will keep current practitioners on the cutting edgeand expert advice to help kick–start aspiring caterers′ careers,Catering Management is an ideal all–purpose guide to theindustry.