Book Description
Lindstrom’s groundbreaking book offers readers a fascinating insight into the development of today’s clicks & mortar businesses. With an intriguing mix of theory, case study, practical advice and hot updates weekly on the DualBook website, this most respected Internet guru now consolidates his Web genius and international marketing experience. The exclusive case studies and candid exposes reveal exactly how the world’s leading retailers and e-tailers are operating their clicks & mortar strategies. Cases include Toys "R"Us, Tesco, Nokia, Amazon.com, Barnes & Noble, 7-Eleven, The Body Shop, CVS.com, Drugstore.com.
Publisher comments
Martin Lindstrom is recognized as one of the world’s primary clicks & mortar branding gurus. Having started his first Internet business when he was 12 years old, by the age of 27 he had co-founded both Europe’s (BBDO Interactive, now Framfab) and Australia/Asia’s (ZIVO) largest web-development agencies. Now 31, with a global reputation as a foremost commentator on branding and Internet issues, his popular weekly columns reach a global audience of more than 4 million people in 20 countries. He has consulted for numerous top companies including LEGO, Mars, Pepsi, American Express and VISA.
