Competitive Advantage
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Présentation de l'éditeur
COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities.
That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
Quatrième de couverture
'Michael Porter has done it again. Having defined the "what" and "why" of competitive strategy in his earlier book, he now defines the "how" in Competitive Advantage.'
- Philip Kotler, author of Principles of Marketing
The essential complement to the path-breaking book Competitive Strategy, Michael Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. With over 30 printings in English and translated into thirteen languages, this second volume in Porter's landmark trilogy describes how a firm actually gains an advantage over rivals. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position.
Competitive Advantage has guided countless companies, business school students and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
'A brilliant structural analysis of what competitive advantage might mean…'
- Washington Post
'A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.'
- Financial Times
- Philip Kotler, author of Principles of Marketing
The essential complement to the path-breaking book Competitive Strategy, Michael Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. With over 30 printings in English and translated into thirteen languages, this second volume in Porter's landmark trilogy describes how a firm actually gains an advantage over rivals. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position.
Competitive Advantage has guided countless companies, business school students and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
'A brilliant structural analysis of what competitive advantage might mean…'
- Washington Post
'A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.'
- Financial Times
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› Consultez la page Michael E. Porter d'Amazon
› Consultez la page Michael E. Porter d'Amazon
Dans ce livre
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Première phrase
Competition is at the core of the success or failure of firms. Lire la première page
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
Competition is at the core of the success or failure of firms. Lire la première page
En découvrir plus
Concordance
Parcourir les pages échantillon
Concordance
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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