Competitive Strategy
et plus d'un million d'autres livres sont disponibles pour le Kindle d'Amazon.
En savoir plus
| ||||||||||||||||||||||||
Produits fréquemment achetés ensemble
Descriptions du produit
Présentation de l'éditeur
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Quatrième de couverture
'American executives are gasping for a logic to global competition. Mr Porter…has given them one.'
- New York Times
Now nearing its 60th printing in English and translated into nineteen languages, Michael Porter's Competitive Strategy has transformed the theory, practice and teaching of business strategy throughout the world. Electrifying in its simplicity - like all great breakthroughs - Porter's analysis of industries captures the complexity of industry competition in five underlying forces.
More than a million managers in both large and small companies, investment analysts, consultants, students and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich framework and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
'Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.'
- Fortune
'Few books warrant the too-common publisher's blurb "landmark." This one does. Highly recommended.'
- Choice
- New York Times
Now nearing its 60th printing in English and translated into nineteen languages, Michael Porter's Competitive Strategy has transformed the theory, practice and teaching of business strategy throughout the world. Electrifying in its simplicity - like all great breakthroughs - Porter's analysis of industries captures the complexity of industry competition in five underlying forces.
More than a million managers in both large and small companies, investment analysts, consultants, students and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich framework and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
'Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.'
- Fortune
'Few books warrant the too-common publisher's blurb "landmark." This one does. Highly recommended.'
- Choice
Détails sur le produit
Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?
|
En savoir plus sur l'auteur
Découvrez des livres, informez-vous sur les écrivains, lisez des blogs d'auteurs et bien plus encore.
› Consultez la page Michael E. Porter d'Amazon
› Consultez la page Michael E. Porter d'Amazon
Dans ce livre
(En savoir plus)
Première phrase
The essence of formulating competitive strategy is relating a company to its environment. Lire la première page
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
The essence of formulating competitive strategy is relating a company to its environment. Lire la première page
En découvrir plus
Concordance
Parcourir les pages échantillon
Concordance
Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
Mots-clés inspirés de produits similaires(De quoi s'agit-il ?)Soyez le premier à ajouter un mot-clé pertinent (fortement associé à ce produit)
|
Quels sont les autres articles que les clients achètent après avoir regardé cet article?
Commentaires en ligne
|
Partagez votre opinion avec les autres clients:
|
||||||||||||||||||||||
|
Commentaires client les plus utiles
5.0 étoiles sur 5
Perfect : Fast Shipping, Great Condition!,
Par Juju (Paris, France) - Voir tous mes commentaires
Ce commentaire fait référence à cette édition : Competitive Strategy (Broché)
A Must Have for any decision maker to be. Great analysis and model that will follow you throughout all of your life!
Aidez d'autres clients à trouver les commentaires les plus utiles
5 internautes sur 12 ont trouvé ce commentaire utile
5.0 étoiles sur 5
C'est le bible de la theorie des avantages concurrentieles,
Par LU XIAO (Paris, France) - Voir tous mes commentaires
Ce commentaire fait référence à cette édition : Competitive Strategy (Relié)
C'est un tres bon livre et ca vaut le cout!
Aidez d'autres clients à trouver les commentaires les plus utiles
Partagez votre opinion avec les autres clients: Créer votre propre commentaire
|
|
Listmania!
|
|
Rechercher des articles similaires par rubrique
Rechercher des articles similaires par thème
Commentaires
Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?
|
