Book Description
From the Publisher
Great Internet Focus-Includes step-by-step coverage on topics such as how students can build and publish a resume on the Web.
Leading Edge Topical Coverage-Including Palm Top Computers and Cell Phones for accessing the Web, automatic speech recognition for conversing with the computer and guidelines to follow for determining how much RAM to buy and what processor speed to have.
Stand Up, Speak Up and Shut Up-A very interactive writing style that tells the students exactly what they need to know for today's wired world. Topics are only covered if they are relevant to a technology user or consumer.
Did You Know? -Marginal element that continues chapter-opening theme with a few quick facts integrated throughout the chapter.
Chapter Opener-Your students will love these! Right up front, you will find 6-10 interesting and fun chapter opening facts to entice the student and make them want to read on. There is also always one fact left unanswered in the text and then answered on the text web site.
Making the Grade-Quick concept checks at end of each major section that encourage students to stop and check to see if they are retaining the content.
Practically Speaking Box-This is a full, standalone page discussing a real-life technology issue. This topical coverage is flexible, very visual and carries a high-tech magazine style theme. Examples include Telecommuting, How Real is Virtual Reality, Smart Phone that do Everything, and Email/Internet Addiction (1/chapter)
I-Buy Boxes cover all issues related to buying and upgrading your own PC! Examples include lease v. purchase, pros and cons of multi-function printers, warranties, and quality of life. (1/chapter)
I-Series Insights: Ethics, Security & Privacy, Legal Issues-Takes a look at these important issues, again providing a real-world emphasis to content coverage. (1/chapter)
I-Witness: An Up-Close Look at Web Sites provides the dos and don'ts of web site design. Critical thinking is encouraged as students are asked to look at and analyze good and bad sites. Examples include web hosting, images and graphics, and blinking binge. (1/chapter)
E Commerce Exercises-4-5 in every chapter! These hands-on exercises can be found in the End of Chapter Material and are focused on business to consumer e commerce on the web.
Chapter Summary-Brief overview of key points. This summary also refers student to web site for further exploration.
In-Text References to Website and Interactive Companion
Life-Long Learning modules (appendices), a unique feature of this text, refer students to text web site for further exploration. These modules include information that we not only want students to access now (while they're taking the course) but throughout the rest of their lives. In the printed text, students will see the main Web page for each module. These main web pages will include some introductory text and numerous links to subsequent Web pages. The web pages will be revised and updated every 60 days by the authors so that they remain current.
Loads of Exercises in every chapter! Organized to follow a 3-level system of instruction:
Review of Key Terms (Level 1)
Crossword puzzle, Scramble
Short-answer questions (look at IQ tests for ideas on other formats)
Review of Key Concepts (Level 2)
Summary with students filling in key words, creating a running story on e-Commerce.
Fill-in Questions
Hands-On Exercises (Level 3)
Critical-thinking exercises that direct students to the web and Interactive CD-ROM for more information
a. E-Commerce
b. On the Web
c. Ethics, Security and Privacy
d. Group Activities
e. Looking Back (wrap-up tying together what's been learned to this point'
f.
With the purchase of a Business Week edition of a McGraw-Hill/Irwin textbook, students will receive a 15-week subscription to Business Week for only $8.25 more than the price of the book alone.
