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Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines (Anglais) Broché – 23 décembre 2013


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Biographie de l'auteur

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Bruce runs his own search engine optimization training in Southern California, and is regularly a featured trainer at SMX and other Internet marketing events. He is also the co-author of Search Engine Optimization All-In-One for Dummies.

Murray Newlands is the founder and editor of TheMail, a news and information site that covers SEO and tech, as well as mobile, affiliate, email, content, and performance marketing. Murray is also the deputy editor of Search Engine Journal, and the author of Online Marketing: A User's Manual and Performance Marketing for Professionals.



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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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3 internautes sur 3 ont trouvé ce commentaire utile 
Every public relations pro (and digital marketer) needs to read this! 31 janvier 2014
Par Lisa Buyer - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Coming from the public relations side of the marketing brain, I can tell you if you take this book and add it to your digital marketing and PR arsenal - your brand will soar with positive exposure encompassing owned, earned and paid media. As one of the contributors, I am honored to associate my name with this book; it is a must read to fully understand today's moving parts that make up content marketing and also how important it is to be using SEO best practices along the way. (think white hat)
Whether we are talking about blogging, your brand's online newsroom, social messaging, video, images or the art of building a social community that is meaningful to your business, this book should be filled with tons of sticky notes and highlights. Bruce and Murray show you how to do it. Or if you don;t want to be the one to do it, hand this book to the agency or person in charge of your public relations and marketing to be sure they are implementing TODAY's best practices versus out dated methods that might cause more harm than good.
2 internautes sur 2 ont trouvé ce commentaire utile 
Great book for the new generation of marketers! 25 mars 2014
Par Evgenia Ivanushkina - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I work in Marketing and I write a personal blog. Marketing has changed a lot in the last couple of years and this book is written for the new generation of marketers. Marketing is all about the content now. People are so busy and overwhelmed with information that they won't read your article or watch your video unless it's informative but at the same time short and with a personal touch.

This book clearly explains what content marketing is and how to start incorporating it into your marketing strategy. I've also learned how to use SEO to make my blog posts more visible and how to better engage with our clients via the social media channels. The book teaches you what media works better and how to include it in your marketing strategy. I really liked it!
2 internautes sur 2 ont trouvé ce commentaire utile 
the best book on content marketing EVER 30 avril 2014
Par Owen Hemsath - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Bruce Clay is the Godfather of SEO and I expect greatness from him. What I love about this book is the introduction of Murray Newlands (who I didn't know before) and the strategies and tactics that Murray has used. I promote this book to my clients and in my presentations. You can see how we've used these strategies in our website at [...]
Five Stars 25 novembre 2014
Par Alexander Samuels - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Good Staff.
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