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The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of
stimulus, opportunity, challenge and reward. Works for me." (Stephen Bayley)
'Reduce, reuse, recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.
Waste equals food.
Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.
Détails sur le produit
On se sent un peu moins bête après la lecture de ce livre qui est traduit en français mais surtout il est porteur d'espoir. Lire la suitePublié il y a 1 mois par tortue
Cradle To Cradle
+ un livre soigné et très présentable
+ papier labellisé
+ broché mais parfaitement solide. Lire la suite
Interesting, idealistic, I hope this will be possible in the future for everything !
The book is really interesting, the concept well described in general but there is a... Lire la suite
Tres intéressant, ce livre à 10ans et pourtant les thèmes qu il aborde sont toujours d actualité. Lire la suitePublié le 7 août 2012 par Sophie