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Creating an Herbal Bodycare Business (Making a Living Naturally Series) (English Edition)
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Creating an Herbal Bodycare Business (Making a Living Naturally Series) (English Edition) [Format Kindle]

Sandy Maine

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Descriptions du produit

Présentation de l'éditeur

With a $15 investment, Sandy Maine turned her love of soapmaking into a $1 million business. Now, in Creating an Herbal Bodycare Business, she shares her business-building methods and inspiring philosophy to help you run a profitable business doing exactly what you love. You'll learn how to create a sound business plan, analyze your market and price your products, set up a system for keeping accounts and records organized, design print and on-line marketing materials, employ staff, and much more. She also features profiles of successful entrepreneurs in many areas, including aromatherapy and herbal bodycare.

Book Description

Sandy Maine turned her love of soapmaking into a $1 million business. Now she shares her business-building philosophy so others can make their dreams a reality. This inspiring book offers profiles of successful entrepreneurs in many areas, including aromatherapy and herbal bodycare, plus advice for marketing a product, employing others, and much more.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 1107 KB
  • Nombre de pages de l'édition imprimée : 161 pages
  • Pagination - ISBN de l'édition imprimée de référence : 1580170943
  • Editeur : Storey Publishing, LLC (3 janvier 1999)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00762LHTI
  • Synthèse vocale : Activée
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Commentaires client les plus utiles sur (beta) 3.2 étoiles sur 5  24 commentaires
145 internautes sur 154 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 A worthwhile addition to your business ideas bookshelf 7 juillet 1999
Par Un client - Publié sur
What do you do when the founder of a $1.25m turnover business tells you that `being in business is truly an experiential adventure in holistic self-education'? You listen. Carefully. This isn't your average "how-to" business book. (Maine states it's a `how-can' book). What we have here, couched in the gentle, flowery phrases of New Age terminology, is a Woman with A Mission, bound and determined to transform consumer culture - and making a very convincing case for so doing. Beginning with the concept of `business as a garden' and using examples from her own business and those of successful others in the herbal bodycare industry, Maine evidences a strong belief in the Unverse as Provider, in the style of `Field of Dreams'. Despite its poetical atmosphere, the book contains much good, solid reference material in the `Important Lessons' of business owners. Take the Biz Quiz, to find out if you are fortune 500 material or a wealthy philanthropist in the making. From formulating a business plan through developing products that sell - and marketing them successfully - to maintaining and sustaining your growing business, along with some upbeat hopes for the future, Maine talks of delegating, risk-taking and planning for success alongside generosity, tithing and turning competitiors into comrades. Amazingly, it fits into a very neat little package. The average MBA might have conniptions at the phraseology, but the basic structural information is all there to help you get started profitably in your business.
94 internautes sur 99 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Common Sense with a New Age, Eco-Aware Twist 20 juin 2004
Par Gregory McMahan - Publié sur
This book begins, and ends, on a hopeful note. Its message is a positive one. There is considerable truth in what Ms. Maine says. Many people believe that big is good, but big is often bloated, and not long after, bankrupt. For some people, small can be both beautiful and happy.
From the start, I do not believe Ms. Maine intended to write a business book based on the standard boiler plate model for such books. She has endeavored to put something of herself, and her outlook on life into the text, and it shows. Granted, on first pass, the New Age references and more than a few statements are a bit off-putting, especially if you, like me, are skeptical by nature, but if the book is read very closely, you will find that all the basic ingredients of a Start Your Own Business Book are there.
For example, she makes these and other questionable claims throughout the book such as: society and the planet are going to hell in a hand-basket. What is the solution, you ask? Start an herbal bodycare business! Or, my personal favorite: the natural food and bodycare market is experiencing an annual growth rate of 15 percent. With that kind of growth rate, given the anemic 1 to 3 percent growth rates in mature general retail categories like food and cosmetics, it will not be long before those godless multinationals pick up the scent. In fact, it turns out they have picked up the scent, and are closing in these 'alternative' categories.
However, this is not to say that there is no value or credibility in the text- far from it. The real value of this text resides in the stories of those folks, like Ms. Maine, who set up their own successful herbal bodycare business, and Ms. Maine's insistence that you think and plan about your herbal bodycare business. This last bit is most important, as it seems everyone and her mother is involved in this area nowadays (in fact, that is LITERALLY the case) so it pays to think of how you can be different and unique, yet still offer value.
Moreover, Ms. Maine did it the right way, that is, the smart way: she got the business right BEFORE she went into business. That means getting a clear idea of the business (what you offer versus what customers really want and will pay for), putting some flesh to the concept, and laying down a well-reasoned plan. It also means examining various scenarios WITHOUT numbers and prepping yourself for mis-haps, as nothing will EVER go exactly as planned. Ms. Maine, as well as the people she profiles, all started small, worked in and around the herbal bodycare business for a few years before going out on their own, and all of them got their businesses off the ground with five thousand dollars or less, thus demonstrating that it can be done on the literal 'shoestring budget'. As Liz Claiborne once said, 'Start with a low overhead and be willing to everything yourself.'
My somewhat jaded advice to anyone thinking about going into this or any other business is this: Before you go into business, it is all about thinking, reasoning and planning. Once you go into business, it is all about execution. When you go into business with a flawed concept, even the most mundane annoyances can morph into major and insurmountable problems, and will ultimately kill your business. Get the concept right, and execute flawlessly. That ways lies blockbuster success. Money may be an initial barrier, but you creative types should be able to cobble together what you need from the odd bits and pieces here and there and wow the customer with your presentation and artistic flair. Remember this one lesson from the internet company boom: a lot of money behind a flawed concept equals a fantastic and bankrupt failure. Start simple, start small, and work within a limited budget. That will force you to unleash your creativity. More often than not, the more money we have, the less carefully we think, and the dumber the ideas that come to the fore.

The target audience for this book is not highly accomplished over-achievers with a bent for numbers and order. Rather, this is a book for those free-spirited, creative, chaotic, artsy types who often go by the moniker of 'Right-Brain Person'. There is a definite bias in the text towards the burned-out female company employee working for a god-less, soul-less corporation, and as such, the book is open to the charge of pandering to an escapist fantasy- one that more than a few of us, male or female, in the same bind share.
I can also say with certainty that the book is more of an exercise in building the reader's self-confidence about starting such a business, and less of a guide to the inner workings of an herbal bodycare business. That, however, is most likely the intended objective- giving those who may not have the confidence to start such a venture a few ideas and a little prodding. Ms. Maine is planting a seed, I think, in a certain type of person, preferably young, single and female but a little unsure of herself. Although I did not get much out of the book (thus three stars), this person I believe will derive the most out of the book.
53 internautes sur 55 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Inspirational 21 avril 2000
Par miss fortune - Publié sur
I found this book to be very helpful both practically and motivationally. There was a lot of good advice to be found, and it is easy to use. I especially like the section on the Art of Management. Although the book as a whole doesn't go into too much depth, it does cover most of the basics and lets you know what it truly takes to start your own herbal bodycare business. I recommend it for anyone thinking about undertaking the process.
49 internautes sur 53 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 More Memoirs than Advice 18 janvier 2002
Par Pat Fountain - Publié sur
This book didn't stay in my library for long. I'm glad that I read it and I did glean some good ideas but it wasn't at all what I expected based on the title. I appreciate many of Ms. Maine's points but the book is not really about the Herbal Body Care Business. It's about creating a philosophy of business, really your Mission Statement, and the goals that produces. The philosophy is blatantly New Age and so, not for everyone. The best part is the many stories of other soap makers.
Ms. Maine is one of my favorite soapmaking book authors. She is the owner of one of the largest businesses of it's kind. She has shared her knowledge over the years with others who would like to make soap via her many books on the market. Those books are the how-to's. This one, by the author's own admission is a "how-can".
It was interesting but not an essential book for either the hobby or professional soap maker's library.
49 internautes sur 55 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Not much help to me. 25 janvier 2001
Par "seacruise" - Publié sur
I found this book to contain general information on starting any type of business, such as licensing information and advice on running a business. If you're looking for information and help specifically for starting an herbal bodycare business, you won't find it in this book.
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