Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers [Anglais] [Broché]

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

"Geoffrey Moore's insights into high-teck marketing, especially his vertical market strategies, make up the game plan we follow every day to compete and win in a market dominated by companies many limes our size. Before you set foot into the high-tech playing field, get your hands on Crossing the Chasm-in the fast-paced, hard-fought technology arena, it will definitely put the odds of winning in your favor." -William B. Lawson Sr., chairman and CEO, Lawson Software

"Crossing the Chasm is no longer just the name of a great book-it has become a very effective management process. In venture capital, chasm management is a widely used boardroom tool for emerging technology companies. It works !" -Joe Schoendorf, executive partner, Accel Partners

"Crossing the Chasm bas contributed more to the art and science of high-tech marketing than any other book in the last decade. If you are not one of the thousands of businesses and universities incorporating the Chasm insight into your operations, you have to be worried about your future." -Tom Kendra, vice president, Worldwide Data Management Sales, IBM Software Group --Ce texte fait référence à lédition Broché .

Geoffrey Moore is chairman emeritus of three consulting firms—The Chasm Group, Chasm Institute, and TCG Advisors—all of which provide marketing strategy and organizational advice to leading high-technology companies. Moore is also a venture partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, Internet, enterprise software, networking, and semiconductors.