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Crowdsourcing (Anglais) Broché – 21 mai 2013


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3 internautes sur 4 ont trouvé ce commentaire utile 
CROWDSOURCING: The eBook 17 mai 2013
Par WMcClungBerkeley - Publié sur Amazon.com
Format: Broché
This is a good, compact, inexpensive book on a significant and dynamic subject. I read it in the context of a mini-crowdsourcing discussion of whether we need an eBook review medium for new academic books. I'm thinking that such a review medium already exists on this Amazon site, though I'm not sure it meets Brabham's rather restricted definition of crowdsourcing, which oddly excludes Wikipedia, for example.

I purchased my eBook copy through my Kobo account with University Press Books/Berkeley for $9.89. Our bookstore earns $.98 on my purchase, which is helpful to an at-risk bookstore. I could have bought the Kindle version for $6.82, or directly from MIT Press for $8.95.
Concise Analysis of Crowdsourcing 19 novembre 2013
Par Andrew Everett - Publié sur Amazon.com
Format: Broché
Daren Brabham defines crowdsourcing as “an online, distributed problem-solving and production model that leverages the collective intelligence of online communities to serve specific organizational goal.” He emphasizes that “the locus of control regarding the creative production of goods and ideas exists between the organization and the public, a shared process of bottom-up, open creation by the crowd and top-down management by those charged with serving an organization’s strategic interests.”

Threadless is a T-shirt company which uses crowdsourcing for product ideas. Doritos sponsors a contest where crowd members develop TV ads for the brand; the winner is aired during the Super Bowl. Peer-to-Patent was a pilot project in which the crowd reviewed patent applications to help the US Patent and Trademark Office identify “prior art.”

A benefit of crowdsourcing is that “outsiders can bring fresh insights to internal problems… A statistical analysis of the InnoCentive service… found that the Solver community was able to solve 29 percent of the problems that the Seekers—all large companies with internal labs and researchers—posted after they were unable to solve these problems internally. Moreover… Solvers on the margins of a disciplinary domain—outsiders to a give problem’s domain of specialty—performed better at solving the problem.”

Another benefit of crowdsourcing is that it can reduce risk. Threadless T-shirt designs and Doritos’ Super Bowl ad use a “peer-vetted creative-production approach… Because the crowd is the eventual user of the product, media content, or space, they are empowered to select the best ideas.”

The author writes about what motivates people to participate in crowdsourcing. Managerial commitment is important. In other words, the community members must feel confident their efforts are taken seriously by the organization. Additionally, Brabham writes about intrinsic motivators (e.g. enjoyment) and extrinsic motivators (e.g. financial rewards). The findings seem to vary depending on the community. “A study on Amazon Mechanical Turk… found that intrinsic motivators generate a higher quality of work from crowds than extrinsic motivators did… many of the most active Turkers average only $2 per hour.” Conversely, “at iStockphoto.com, a stock photography and illustration outsourcing company, I found that the opportunity to earn money and the opportunity to develop one’s creative skills trumped the desire to network with friends and other creative people and outranked other altruistic motivations.”

Brabham’s definition of crowdsourcing excludes endeavors where the “locus of control” lies within either the community or the organization, rather than in between. “In Wikipedia or open-source software projects, the crowd is self-governing and provides its own strategic goals, and the organization is merely incidental to the work of the crowd.” In a campaign where consumers are invited to vote for the next flavor, control resides with the marketer and “the crowd becomes a mere pawn in the organization’s overall goals.” Crowdfunding also does not fit the definition.

In the last chapter Brabham speculates on future trends in crowdsourcing.
3 internautes sur 5 ont trouvé ce commentaire utile 
Contradicts other authorities on the subject and mostly rehashes other people's works. 24 décembre 2013
Par My wife won't let me pick a name. - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Although there is some very good information in this book, it is mostly covered in other books that came before it like Jeff Howe's "Crowdsourcing" (with references to that book making up nearly a third of the content of this entire volume). Also, Brabham redefines crowdsourcing in a number of ways that virtually no one else accepts. By his definition, Wikipedia - the crowning achievement of crowdsourcing efforts - is not actually crowdsourcing because it wasn't organized with hierarchical leadership. Even though I like his limiting crowdsourcing to online activities, the definition continues to go against the definition used by most people and by the person who invented the word (see Howe's work for more on that since he coined the term). If you really want to read something good on crowdsourcing, I recommend Wikinomics.
1 internautes sur 2 ont trouvé ce commentaire utile 
Great introductory book 9 septembre 2013
Par Irving Terron - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I chose this book because of Brabham previous scientific work in crowsourcing and virtual labor markets. I found it pretty easy to follow, well structured and with original thoughts. It also provides a good start point on future research.
1 internautes sur 2 ont trouvé ce commentaire utile 
Not much content in the book 30 juin 2013
Par heavy user - Publié sur Amazon.com
Format: Broché Achat vérifié
I expected much more content from MIT supported book.
It is just too shallow. It is kind of "quick and dirty". Some interesting and good coverage.
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