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Crush It!: Why NOW Is the Time to Cash In on Your Passion [Format Kindle]

Gary Vaynerchuk
4.5 étoiles sur 5  Voir tous les commentaires (2 commentaires client)

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Descriptions du produit

Revue de presse

Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely. --Tony Robbins

Anyone looking to supercharge their career should beg, borrow, and steal to learn Gary Vee s techniques. He reinvented the rules to build a $60-million business from scratch on his own terms. --Tim Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek

Gary was the first person to push me on the importance of personal brand and transparency this was months before anyone was talking about it, he s always two steps ahead of anyone else. --Kevin Rose, Founder of Digg.com

Présentation de l'éditeur

In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.


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Commentaires client les plus utiles
5.0 étoiles sur 5 La pêche! 8 janvier 2013
Format:Relié|Achat vérifié
Si vous vous posez des questions sur la nouvelle économie, les réseaux sociaux, le goût d'entreprendre
Ce livre va vous donner la pêche!
Gary Vaynerchuk a un carisme formidable.
Ce livre est très réussit (mieux que son second The Thank You Economy)
Voir aussi ses vidéos sur YouTube
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1 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Parfait 28 octobre 2010
Par alxdup
Format:Relié
Un très bon livre, bien écrit et bourré de conseils! Adapté pour les jeunes blogueurs en herbe...

Quelqu'un d'expérimenté n'apprendra pas grand chose mais on est tout de même bien boosté si vous avez aussi une âme d'entrepreneur :)
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Amazon.com: 4.4 étoiles sur 5  710 commentaires
2.945 internautes sur 3.204 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 I Wanted To Like It, But..... 17 octobre 2009
Par Elisa 20 - Publié sur Amazon.com
Format:Relié|Achat vérifié
Now that I've read the mystifying rave reviews of this book--and seen in one day how 12 people have already marked my review as "not helpful", I wish I could rank this book even lower. I was being kind with 2 stars. (The extra one was a nod for explaining to people who may not have thought of it before, some of the "branding" potential of social media. Oh, and for using a book as a PR piece--even though that is also a major NEGATIVE factor to me).

I looked forward to this book. I share Gary's idea that the internet + its social media has created amazing new opportunities for entrepreneurs with the know-how to fully utilize it. I agree with his vision of relentless and disciplined branding in every way that this new media offers.

The problems? First, as others have mentioned, Vaynerchuk started out in his father's already-successful wine merchant business. Vaynerchuk expanded his father's business innovatively via social media branding (taking it from $4 million to, he says, $50 million), but that does not make his experience easily replicable for the people he's exhorting to "crush it" like he did. Nor does it seem wise for him to urge others, including many who don't have his financial family "safety net", to quit their jobs and "follow your passion". He hasn't "been there" (struggling, like most people do, without a lucrative family business to fall back on). His advice to give it all up to work 24/7 and follow your passion could be very irresponsible, especially in this unforgiving economy.

Sadly, "Crush It" falls into the category of "book written because someone has gotten rich at doing something". It seems based on the premise that real world financial success (especially with a technological flair) = valuable insights and practical knowledge and skills to teach others.

Unfortunately, that isn't always true. Great salesmen (and Gary -does- seem to be a great salesman) do not necessarily make great writers...thinkers...teachers. Mid-way through this small book, the focus is still basically on one subject: Gary Vaynerchuk, and how he got to be the business success that he is today, primarily using social media to its fullest to promote himself and his business--that all-encompassing "brand".

Of course, personal success stories--told briefly--can be very inspirational and motivational. Told at length, accompanied by lots of personal hype....well, it just seems that "writing a book" is being seen as one more extension of "sharing my brand with the world".

I hoped this book would be a focused "how to", not a personal sales pitch. Definitely disappointing. I really don't understand all the raves, unless its a new form of "applied networking".

UPDATE: A week after I reviewed this book, I wanted to make one more observation. Most reviews, including those written before mine (all overwhelmingly positive) have 1 or 2...maybe as many as 7 in a few cases..."helpful/not helpful" comments. My lone "2 star" review, by contrast, has 50 comments. The "1 star" review has 60. It's the kind of spread you get when reviewing a hot-topic political book. With "Crush It", there's something very odd about this pattern of commenting, and imo very wrong...

1.27.10. This thread is so odd that, as someone who writes a fair amount of Amazon reviews, I keep an eye on it. It's pretty weird. First, disclosure: I don't know -any- of the people who have commented on whether my review was helpful to them or not. But for the last week or so responses have kept this 2 star review listed as "most helpful" which must be annoying to the author who also watches this thread--responding to EVERYTHING (although his book remains at 1, 1 and 2 in his Amazon categories).

Today, in one day, a barrage of negatives (70 or so 'not helpful' votes--an unheard of number in one day!) dropped this 2 star review off to oblivion, now replaced by 5 star reviews with 1 or 2 people agreeing they are "helpful". And, too, today alone there are 8 new comments in this thread (posted last October), including 3 today alone from Gary, the author.

Weird, weird pattern here. And, more than ever, I think this is some kind of "promoted" response to a negative review. So, just to add in conclusion....I wouldn't buy a book from anyone who encouraged (directly or indirectly encouraged) his fans to distort an honest response to his book. 70 "not helpful" responses to a 4 month old review? In one day???? Never, ever happen "naturally" at Amazon. Then again, maybe "Crush It!" has different meaning than I originally thought....
224 internautes sur 240 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Too much fluff and not enough substance 6 janvier 2010
Par B. Flynn - Publié sur Amazon.com
Format:Relié|Achat vérifié
At best, this book serves as a good resource for social media and web tool sites. At worst, it is a braggadocios, poorly conceived sales pitch attempting to inspire its readers to just Crush It (yeah baby!). I usually research books prior to reading them. If you read at the same rate as a 5th grader, you have to choose your reading material wisely. This book was more of an impulse buy spurred by a somewhat interesting description of the book. Deviation from a solid game plan is a mistake.

In retrospect, I should have just leafed through the book and wrote down the websites the author noted. This is the books best asset - it is an excellent reference for websites. The author also gives a few interesting successful business cases that utilized social media. But, this was only about 20 pages of material.

Save yourself the time and just leaf through the book and make a note of referenced websites. Also, the appendices at the end summarize the important points.
312 internautes sur 342 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Are you kidding? 2 novembre 2009
Par Herb Hunter - Publié sur Amazon.com
Format:Relié
I recently saw this book pumped by Fox and other outlets with everybody talking up the brilliance of the author. On Fox he explained the premise behind the book, his passion for wine, etc., but I still didn't see what the fuss was about. Nevertheless, I borrowed a copy and checked it out like everybody else caught in the whirlwind.

As soon as I saw favorable promotions on the cover written by that shallow, self absorbed fool Tim Ferris (author of The Four Hour Work Week), I was immediately glad I didn't pay a cent for this book. Content wise, it is a short summary of the latest internet venues that won't come as a surprise to anyone under 40 who hasn't been living in a cave since high school. Anyone older could use the book as a decent primer on all things beyond Friendster, including of course Facebook, Twitter, Tumblr, Plaxo (but no Linked In-?) etc. Even so, a primer should either be a freebie on the web or something more substantial than 142 pages of big print hardcover brochure-ware selling for twenty bucks a copy. If you must get one, please avail yourself of a Borders coupon or wait till someone has a sale in a month or so - paying full price would be a genuine slap in the face you don't deserve.

On that note, it seems that more non-fiction books ostensibly offering how-to marketing advice are going away from actual useful content and drifting into ad-ware territory. This book is no exception, and is a loss-leader used as an adverising medium to up-sell the reader on whatever else the author has in store (see also Buyology, and practically everything sold in the real estate section these days, especially by Kiyosaki and Robert G. Allen).

Here, the author is using blog postings posing as a book and selling it to the olestra-eating masses in a slick hardcover format with a very trendy black cover. I can't blame him for this if it turns a profit or leads to more business elsewhere, but for anyone seeking a useful plan of action, it bears remembering you will not be satisfied nor can most people realistically expect to follow his footsteps, as several others pointed out already. T. Ferris's similar book was even more insipid but equally well-received (how many plumbers, cops and firemen can do the 4 hour work week-?). Most readers of these books don't fit that mold, but imagine themselves as such. If you must dream of a more exciting life amongst the trendy independent folk sporting shiny, spiky stuff in their hair while sipping mocha choco-tinis from chilled stemware at uber-trendy LEED certified bars, at least do it with a borrowed copy like I did.
114 internautes sur 122 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Don't WASTE your money!!! 22 juin 2010
Par Tommy Lee - Publié sur Amazon.com
Format:Relié|Achat vérifié
Here's the straight to the point short answer for this book: Use facebook, and other social media sites to promote yourself! There, I just gave you all this book is going to give you. I simply gave it to you in one sentence for FREE instead of the $10 I paid for it on Amazon, and 2-hours of your time wasted reading it. It's really nothing more than a salesman's pitch book. And the pitch here is to buy his book, and read about him telling you THAT he used social media to grow his business, NOT HOW HE USED SOCIAL MEDIA TO GROW HIS BUSINESS.

*** PLEASE NOTE ***
THIS IS NOT A HOW TO BOOK BY ANY MEANS. If that is what you are looking for, then look elsewhere. This book is simply about Gary saying, I used social media to grow my business. And really folks, that's it!
76 internautes sur 85 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Over-rated as a business book 21 décembre 2009
Par Arizona Cowboy - Publié sur Amazon.com
Format:Relié|Achat vérifié
I reconsidered my 2 star review and gave it 1 star. This book is a LOSER as are all who rate it 5 stars. TWoM. Total waste of money.

I would give this book only 2 star if the content were not so darn current....and trust me for this book that is the only saving grace.

Read it at the gym on my Kindle, otherwise my reading time would have been even more wasted.

Content may be relevant for a 20 somthing or even a 30 something but I am neither and the book offered very little for a standard business that you couldn't gleen with a little social networking knowledge. As a current owner of a business I was offered very little useful information. If I didn't own a business or have any decent ideas it MAY have been more helpful...but I doubt it.

If this were a movie I would say wait to rent or just don't watch it at all.

Gary V (author) is an interesting case study in business growth (and looks to be an extremely dynamic entreprenuer on his web blogs) but my gut feel is that "personal branding" that Gary touts is already being squeezed because of its very viral nature to allow only a few dynamic personalities to rise to the top and create sizable incomes.

Gary says to work til 3:00AM and wake refreshed at 6:00AM ready to build your brand...I guess Gary aint lived in a 40 year old body yet, or heard the phrase "work smarter, not harder". My understanting is that Warren Buffet didn't amass his fortune keeping those kind of hours and my guess is that Warren's business model is not dead yet.

Unless your only goal is "personal branding" I would recommend "Duct Tape Marketing" (John Jantsch) which is a book with real relevance to the real world.

I agree with the reviews that say that something is up with the reviews of this book. 5 star reviews for this book should be the vast minority and not the other way around:(
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