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Cult of Analytics: Driving online marketing strategies using web analytics
 
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Cult of Analytics: Driving online marketing strategies using web analytics [Format Kindle]

Steve Jackson

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Descriptions du produit

Présentation de l'éditeur

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that.

Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works.

With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.


Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 10178 KB
  • Nombre de pages de l'édition imprimée : 288 pages
  • Utilisation simultanée de l'appareil : Jusqu'à  appareils simultanés, selon les limites de l'éditeur
  • Editeur : Routledge (4 juin 2009)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B002ZJSW2C
  • Synthèse vocale : Activée
  • X-Ray :
  • Classement des meilleures ventes d'Amazon: n°446.573 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Amazon.com: 4.2 étoiles sur 5  8 commentaires
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Handle the truth - Web Analytics is not just about tools 9 décembre 2009
Par Chris Tucker - Publié sur Amazon.com
Format:Broché
Yes this is true, people seem so much fascinated about the tools these days. If you have one of the strong performing analytics tools like Omniture, Coremetrics, WebTrends, Google Analytics, etc you feel happy and contended that you are moving in the right direction but this is just a hallucination. And you know that at every month end when you send the excel report of your KPI's to the stakeholders and it just goes unnoticed as they don't know what to do.

Once you read this book, understand what is being told here, I bet you would know exactly what you have to do with those tools that puke data. The author has stressed on the entire process of Web Analytics which includes advance level understanding of KPIs (Key Performance Indicators), Benchmarking and even how to make your organization Web Analytics friendly.

I loved the How to Develop KPIs chapter. I read it twice - thrice, though mine is just a lead generation website but for me the Micro Level KPIs formulas were helpful. Second most important thing is the REAN model on which the author has stressed. I tried to ignore it at first thinking that its just another technical term to get famous but it turned out that if I think and plan according to the REAN model, the understanding and implementation becomes very easy of KPI's, reporting, Dashboard creation and other things. But this is a secret which I am not going to disclose to anyone in my organization because it simplifies things too much.

In all ... implementing the high end tool is of no use if at the end of the month you do not have any thing to action upon. In order to understand the actionable elements you need to get deeper (both Macro and Micro level) of your KPIs. If you believe Avinash Kaushik's 90 / 10 rule then this book is to help you in the 90 part.

Thanks ! Chandan Sharma
(Certified Google Analytics Individual, Certified Google AdWords Professional & Certified Usability Analyst from Human Factors International)
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Packed Full 23 août 2009
Par T. Callahan - Publié sur Amazon.com
Format:Broché
Up to date, great information. Out of 60 or so books I have on similar subjects, SEO & Analytics, if I could only own one book Cult of Analytics is it! Every internet business owner should have Cult Of Analytics for customer relations & understand what people are really looking for.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Brilliant systematic approach to the analytics of online business 11 octobre 2009
Par Brian Jung - Publié sur Amazon.com
Format:Broché|Achat vérifié
You could get real inspiration from this book. Especially REAN model is very useful for establishing analytics framework
If your job is related to online business, You have to read this.
2.0 étoiles sur 5 Find another resource 5 avril 2012
Par kwebb - Publié sur Amazon.com
Format:Broché
Typographical Errors, Grammatical Errors, Subject Verb mismatching. Looks like the editor ran a spell check, but not much else. If you've never heard of KPIs or how to market to your boss, sure glance through this, but it's not a scholarly reference. Mr. Jackson is introducing (2009) his version of AIDA named REAN (Reach, Engage, Action, Nurture) and why you want to keep track of where your web site visitors go. His book is European-centric rather than US. He provides a list of web analytic software companies. He quotes former coworkers who quote him back. I was disappointed.
5.0 étoiles sur 5 Information you can use 26 février 2012
Par eugenebrill - Publié sur Amazon.com
Format:Broché|Achat vérifié
This book was recommended to me by one the SEO industry's brightest minds, Dana Todd. And, it did not disappoint! As we all know, there is a difference between 'data gathering' and then analyzing that data. As an online marketing manager for a large eCommerce site, this book helps with the latter. Making decisions based on 'analyzed data' is the key.
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Engage with those people in a way which helps them achieve their goals &quote;
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&quote;
Every KPI should have the following attributes assigned to it: The metric has a timescale associated to it (i.e. it is reported once a month). The metric has a benchmark (see standard deviations later in this chapter). The metric has a reason to be reported to an actor (we call them actors because they act on the information). The metric has an associated action surrounding it if a problem occurs. (If metric = xxx an action is taken to rectify the situation.) &quote;
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&quote;
In order to truly understand how to activate your visitor you need to learn how to do three things well and measurement is key to understanding whether youre on the right track or not. The three things you need to do are: &quote;
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