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Each of the cultural difference dimensions is based on real research -- not just a theoretical idea. Each of them is introduced with a telling anecdote, that is almost as powerful as the statistical study.
I found lots of new information here, lots of new understanding. Most amazing to me is the fact that relatively close cultures have profound differences -- such as France and Sweden. Also amazing is the fact that these differences are of extreme duration -- reaching back thousands of years.
The author recognizes the problems that these differences bring to business and politics in an international setting. There do not appear to be any easy answers.
I highly recommend this book!
Knowing the differences in cultures and how to use them to everyone advantage is critical to your company's success. Ignore this one at your own peril, because at least one of your competitors is starting to implement the knowledge already. We started using the information by the time I got through the second chapter. Our Executive Coaching business is highly successful in changing corporate culture to produce the maximum benefits and returns with the resources available to top management because we factor in these differences. This book has become an indispensable reference for several of our programs.
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