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Commentaires client les plus utiles sur (beta) 13 commentaires
3 internautes sur 4 ont trouvé ce commentaire utile 
Really pins it down what makes today's businesses successful 15 octobre 2013
Par Florian Vey - Publié sur
Format: Relié
The Curve is inspiring and entertaining at the same time. Nicholas Lovell has brought together an array of examples in which his idea of how business-customer relationships are changing can be seen. I had a notion about the process he describes before reading his book. Afterward I felt I had a clear and structured understanding of what is going on around me.

I found his ideas to be extremely enlightening and useful. I will definitely use them in any of my upcoming projects.

Furthermore, I like the way in which the removal of gatekeepers through the Internet enables creators to build and sell their ideas on their own. I believe this will lead to a merit based economy rather than one for the mighty incumbents.

I think it is a must read for entrepreneurs in whatever field. So, five stars.
2 internautes sur 3 ont trouvé ce commentaire utile 
Great idea--a bit slow 15 janvier 2014
Par Richard Love - Publié sur
Format: Format Kindle Achat vérifié
This is one of those "big idea" books where you get a whole new way of looking at something (in this case customers) and you'll get loads of insight and new ideas for your marketing.
Unfortunately, once you understand The Curve, the book feels like a rehash of the one idea from several angles with little new in each chapter as you proceed.
This is one every marketer needs to read, but it's a bit dull after the first few chapters.
2 internautes sur 3 ont trouvé ce commentaire utile 
The Curve allows you to weather the storm 14 octobre 2013
Par Anil Kutty - Publié sur
Format: Format Kindle Achat vérifié
The way that businesses work has changed dramatically. Through the Internet it has become easier than ever before to get in contact with customers, but at the same time it has become very difficult to convince them to pay for whatever you offer. We have seen that in the music business, in film and in the publishing industry. Instead of being afraid of this development, Nicholas Lovell argues that businesses should embrace it. In the Curve he shows you how to convert modern "window shoppers" into paying customers.

My company, 1SDK, operates in the mobile gaming space so I know a little bit about the business, but Lovell's book was able to teach me a lot still. At the same time I would recommend it to anyone, regardless of what type of business you are working in. Lovell gives a myriad of examples of people who have leveraged The Curve from all industries. He even includes the story of a flour company that has managed to grow from a local business into a nation-wide brand by offering free services.

In his own words "the secret of the Curve is about building upwards from whatever base you have, finding and satisfying customers who love what you do and allowing them to spend lots of money on things they value". In essence those customers that you might perceive as freeloaders are actually an asset to your business because of two reasons. The first is that they serve as the best marketing tool out there, recommending your products or services to others. The second is that in the age of social media they serve as an audience for those of your customers who buy your premium products. Without the ability of your "superfans" to show to this audience that they have bought your premium products they probably would not do it.

Not only does Lovell draw from his experience in the gaming industry, but he grounds his arguments in theoretical knowledge from the fields of economics, psychology and even evolutionary biology. For instance he explains how economies of production have moved from individual production through mass production in the industrial age to what we now see as "mass customization".

It is essential to understand the new way that markets work so that you can weather the storm no matter how circumstances change.

Plus it is fun to read. I finished it over the weekend.
Illuminating insights and advice 6 mars 2014
Par Judy Shackelford - Publié sur
Format: Format Kindle Achat vérifié
Lovell has brought the insights he shares in his blog, Gamesbrief, to “The Curve” with much more. His work has given those of us in the free to play game business rules to follow that enlighten and provide direction to succeed. “The Curve” adds many additional examples of how to offer those fans who love what you do the opportunity to gratefully and proudly purchase something very special that costs a lot. The addition of this open door to higher priced special purchases will add substantially to the bottom line of those who follow Lovell’s advice. I highly recommend “The Curve” to anyone who is a marketer or entrepreneur, and to the executives in large companies who have websites or virtual worlds they are having trouble monetizing. His illuminating insights and advice are extremely worthwhile. I also recommend Lovell’s blog, [...] to anyone developing a game or app.
Usefull ! 11 février 2014
Par Yves Grolet - Publié sur
Format: Relié Achat vérifié
The ideas presented in this book are presenting the revolution that Internet distribution is. It shows how free product on Internet are not a thread for businesses but an opportunity to harvests. I found this book more usable (in my context) than the Septh Godin ones, that i also admire.
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