The Curve: From Freeloaders into Superfans et plus d'un million d'autres livres sont disponibles pour le Kindle d'Amazon. En savoir plus


ou
Identifiez-vous pour activer la commande 1-Click.
ou
en essayant gratuitement Amazon Premium pendant 30 jours. Votre inscription aura lieu lors du passage de la commande. En savoir plus.
Amazon Rachète votre article
Recevez un chèque-cadeau de EUR 1,94
Amazon Rachète cet article
Plus de choix
Vous l'avez déjà ? Vendez votre exemplaire ici
Désolé, cet article n'est pas disponible en
Image non disponible pour la
couleur :
Image non disponible

 
Commencez à lire The Curve sur votre Kindle en moins d'une minute.

Vous n'avez pas encore de Kindle ? Achetez-le ici ou téléchargez une application de lecture gratuite.

Curve [Anglais] [Broché]

Nicholas Lovell

Prix : EUR 17,31 Livraison à EUR 0,01 En savoir plus.
  Tous les prix incluent la TVA
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Il ne reste plus que 3 exemplaire(s) en stock (d'autres exemplaires sont en cours d'acheminement).
Expédié et vendu par Amazon. Emballage cadeau disponible.
Voulez-vous le faire livrer le mardi 5 août ? Choisissez la livraison en 1 jour ouvré sur votre bon de commande. En savoir plus.

Formats

Prix Amazon Neuf à partir de Occasion à partir de
Format Kindle EUR 6,99  
Relié EUR 21,94  
Broché EUR 13,22  
Broché, 18 septembre 2013 EUR 17,31  
Vendez cet article - Prix de rachat jusqu'à EUR 1,94
Vendez Curve contre un chèque-cadeau d'une valeur pouvant aller jusqu'à EUR 1,94, que vous pourrez ensuite utiliser sur tout le site Amazon.fr. Les valeurs de rachat peuvent varier (voir les critères d'éligibilité des produits). En savoir plus sur notre programme de reprise Amazon Rachète.

Description de l'ouvrage

18 septembre 2013 PFLO NFIC TPB
The Curve is a new way of doing business and of seeing the world.In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free?The answer is the Curve. Whatever business or creative field you are in, Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans, who'll want more of what they love.With stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer. 'A neatly forged, comprehensive model any business can lucratively exploit' -Observer 'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit' -David Rowan, editor, WIRED + cover of 10 WAYS TO MAKE MONEY IN A FREE WORLD With text below reading: FREE EBOOK AVAILABLE NOWNicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London.@nicholaslovellwww.nicholaslovell.com
--Ce texte fait référence à l'édition Broché .

Offres spéciales et liens associés


Descriptions du produit

Revue de presse

An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit. (David Rowan, editor, WIRED)

From the commercial vortex of the internet, Lovell has neatly forged The Curve, a comprehensive consumer-buyer model any business can lucratively exploit. (The Observer)

How do you make money when cyberspace is heaving with freeloaders who expect to get their news, games, software and music free? Nicholas Lovell offers a new business orthodoxy: he reckons the key to online commerce is a curve (Sunday Times (Books of the Year))

Arresting. Lovell argues his case colourfully and fluently (Financial Times)

Business is changing. The days of one-size fits all are over. From pay-what-you-want pricing to niche customization, customers have come to expect (and demand) more. The Curve welcomes us to this new reality and shows us how to take advantage of the exciting opportunities it offers. (Jonah Berger, author of Contagious: Why Things Catch On)

Before reading this book, I was behind the curve. Now, I'm behind The Curve - as a supporter of Lovell's provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value (Robert Cialdini, author of Influence) --Ce texte fait référence à l'édition Broché .

Biographie de l'auteur

Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London. --Ce texte fait référence à l'édition Broché .

Détails sur le produit


En savoir plus sur l'auteur

Découvrez des livres, informez-vous sur les écrivains, lisez des blogs d'auteurs et bien plus encore.

Dans ce livre (En savoir plus)
Parcourir et rechercher une autre édition de ce livre.
Parcourir les pages échantillon
Couverture | Copyright | Table des matières | Extrait | Index
Rechercher dans ce livre:

Commentaires en ligne 

Il n'y a pas encore de commentaires clients sur Amazon.fr
5 étoiles
4 étoiles
3 étoiles
2 étoiles
1 étoiles
Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.5 étoiles sur 5  13 commentaires
3 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Really pins it down what makes today's businesses successful 15 octobre 2013
Par Florian Vey - Publié sur Amazon.com
Format:Relié
The Curve is inspiring and entertaining at the same time. Nicholas Lovell has brought together an array of examples in which his idea of how business-customer relationships are changing can be seen. I had a notion about the process he describes before reading his book. Afterward I felt I had a clear and structured understanding of what is going on around me.

I found his ideas to be extremely enlightening and useful. I will definitely use them in any of my upcoming projects.

Furthermore, I like the way in which the removal of gatekeepers through the Internet enables creators to build and sell their ideas on their own. I believe this will lead to a merit based economy rather than one for the mighty incumbents.

I think it is a must read for entrepreneurs in whatever field. So, five stars.
2 internautes sur 3 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Great idea--a bit slow 15 janvier 2014
Par Richard Love - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
This is one of those "big idea" books where you get a whole new way of looking at something (in this case customers) and you'll get loads of insight and new ideas for your marketing.
Unfortunately, once you understand The Curve, the book feels like a rehash of the one idea from several angles with little new in each chapter as you proceed.
This is one every marketer needs to read, but it's a bit dull after the first few chapters.
2 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The Curve allows you to weather the storm 14 octobre 2013
Par Anil Kutty - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
The way that businesses work has changed dramatically. Through the Internet it has become easier than ever before to get in contact with customers, but at the same time it has become very difficult to convince them to pay for whatever you offer. We have seen that in the music business, in film and in the publishing industry. Instead of being afraid of this development, Nicholas Lovell argues that businesses should embrace it. In the Curve he shows you how to convert modern "window shoppers" into paying customers.

My company, 1SDK, operates in the mobile gaming space so I know a little bit about the business, but Lovell's book was able to teach me a lot still. At the same time I would recommend it to anyone, regardless of what type of business you are working in. Lovell gives a myriad of examples of people who have leveraged The Curve from all industries. He even includes the story of a flour company that has managed to grow from a local business into a nation-wide brand by offering free services.

In his own words "the secret of the Curve is about building upwards from whatever base you have, finding and satisfying customers who love what you do and allowing them to spend lots of money on things they value". In essence those customers that you might perceive as freeloaders are actually an asset to your business because of two reasons. The first is that they serve as the best marketing tool out there, recommending your products or services to others. The second is that in the age of social media they serve as an audience for those of your customers who buy your premium products. Without the ability of your "superfans" to show to this audience that they have bought your premium products they probably would not do it.

Not only does Lovell draw from his experience in the gaming industry, but he grounds his arguments in theoretical knowledge from the fields of economics, psychology and even evolutionary biology. For instance he explains how economies of production have moved from individual production through mass production in the industrial age to what we now see as "mass customization".

It is essential to understand the new way that markets work so that you can weather the storm no matter how circumstances change.

Plus it is fun to read. I finished it over the weekend.
5.0 étoiles sur 5 Illuminating insights and advice 6 mars 2014
Par Judy Shackelford - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
Lovell has brought the insights he shares in his blog, Gamesbrief, to “The Curve” with much more. His work has given those of us in the free to play game business rules to follow that enlighten and provide direction to succeed. “The Curve” adds many additional examples of how to offer those fans who love what you do the opportunity to gratefully and proudly purchase something very special that costs a lot. The addition of this open door to higher priced special purchases will add substantially to the bottom line of those who follow Lovell’s advice. I highly recommend “The Curve” to anyone who is a marketer or entrepreneur, and to the executives in large companies who have websites or virtual worlds they are having trouble monetizing. His illuminating insights and advice are extremely worthwhile. I also recommend Lovell’s blog, [...] to anyone developing a game or app.
5.0 étoiles sur 5 Usefull ! 11 février 2014
Par Yves Grolet - Publié sur Amazon.com
Format:Relié|Achat vérifié
The ideas presented in this book are presenting the revolution that Internet distribution is. It shows how free product on Internet are not a thread for businesses but an opportunity to harvests. I found this book more usable (in my context) than the Septh Godin ones, that i also admire.
Ces commentaires ont-ils été utiles ?   Dites-le-nous

Discussions entre clients

Le forum concernant ce produit
Discussion Réponses Message le plus récent
Pas de discussions pour l'instant

Posez des questions, partagez votre opinion, gagnez en compréhension
Démarrer une nouvelle discussion
Thème:
Première publication:
Aller s'identifier
 

Rechercher parmi les discussions des clients
Rechercher dans toutes les discussions Amazon
   


Rechercher des articles similaires par rubrique


Commentaires

Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?