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Damn Good Advice : (For People With Talent!) [Anglais] [Broché]

LOIS GEORGE
3.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
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Description de l'ouvrage

26 juin 2012 DOCUMENTS
The indispensable guide to creative success Iconic and witty thinking direct from heroic ad man and acclaimed cultural provocateur, George Lois – the legendary Mr Big Idea and original Mad Man
Punchy and explosive writing to explain, inspire and teach great thinking, creative excellence, the art of branding and salesmanship. Motivating, illuminating and above all, practical, these witty and audacious steps offer new insights into developing your talent for creative success. Essential reading for creative professionals, entrepreneurs, students or anyone who simply wants damn good advice!

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Produits fréquemment achetés ensemble

Damn Good Advice : (For People With Talent!) + It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book + Whatever You Think, Think the Opposite
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Descriptions du produit

Biographie de l'auteur

George Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He went on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon’s $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.

Détails sur le produit

  • Broché: 192 pages
  • Editeur : Phaidon Press Ltd (26 juin 2012)
  • Collection : DOCUMENTS
  • Langue : Français
  • ISBN-10: 0714863483
  • ISBN-13: 978-0714863481
  • Dimensions du produit: 17,5 x 11,9 x 2 cm
  • Moyenne des commentaires client : 3.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 71.220 en Livres (Voir les 100 premiers en Livres)
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Commentaires client les plus utiles
3.0 étoiles sur 5 excellent pour ceux qui travail dans la pub ! 1 janvier 2014
Format:Broché|Achat vérifié
C'est un excellent petit livre pleins de petits trucs qui retrace la vie du célèbre et Icône de la pub Lois George. Chaque page est un mini texte sur une experience ou un conseil. Un peu déçu car je m'attendais à un vrai livre avec des chapitres, pas à un recueil de conseils et anecdotes. Mais c'est un parfait cadeau pour un jeune qui travail dans la publicité.
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Amazon.com: 4.2 étoiles sur 5  69 commentaires
17 internautes sur 20 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Learn how ideas become powerful 19 avril 2012
Par Statues Of George - Publié sur Amazon.com
Format:Broché
Forget George Lois. This book isn't about him. It's about you. He just offers himself as an example of what you can do - if you think correctly and go hell-for-leather. Sure he's got ego but it's as big as his gratitude for those he has learnt from. And you won't find better stories and adventures even from a naked Della Femina. I found George's book to be inspiring in a practical way. So much so, it actually made me grow a pair. Within one hour of finishing his book (and rereading the bravery chapter three times), my friends and I started a street campaign to help my mate's band become famous. Fuelled by his Hilfiger story of just acting big (and why not), we have launched a band in Ireland from nobodies to being interviewed in the newspapers, radio and tv in less than two weeks. We're hoping to be on Oprah in less than 4 weeks. Thanks George, you are a brave man and a damn good one. I hope our site [statuesofus.org] is a good compliment and proof that your book works. As I said after reading your book, `Yeah screw it, let's do it.'
13 internautes sur 15 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Actually contains Damn Good Advice 22 avril 2012
Par Julien Smith - Publié sur Amazon.com
Format:Broché
I've recently been re-reading the books that have been influential to my work and writing, so after giving away a few copies of Paul Arden's Phaidon books (Whatever You Think, Think the Opposite; It's Not How Good You Are, It's How Good You Want To Be), I ended up buying them again from the local bookstore and grabbing this one at the same time. I didn't know it had been recently published but am pleased I get to write one of the first reviews for it.

I didn't know anything about George Lois when I read this book. Previous reviews were full of discussions of his egomania and self-aggrandizement but that doesn't matter to me. All that matters is whether this book does, in fact, contain Damn Good Advice. Well, it does.

This book isn't perfect, but if you're up to short books that give you a certain feeling rather than information, this could be the one. It's ten bucks, and for that price I can either get an expensive drink at a horrible bar, or I can spend a Sunday morning reading about someone's exploits and what they've learned. I did the latter, and you should too.

Reading Damn Good Advice reminded me of a lot of things that everyone needs to be reminded of: to stand up for what you believe in, to have faith in yourself even against the odds, and lots of things we tend to forget when we get caught in the tedium of our daily life.

It'll probably end up being one of those books I end up reading once a year, to get that feeling again. Maybe you should too.
17 internautes sur 21 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Still my hero 10 mai 2012
Par Harvey Gabor - Publié sur Amazon.com
Format:Broché|Achat vérifié
I thoroughly enjoyed "Damn Good Advice." I guess at the ripe old age of 78 I'm still a George Lois Junkie. I've rung the bell a few times in the business of creative advertising (I created the 1971, and now googlized, "Buy the World a Coke.")
I think what touched me in his book is, of all things, that letterhead for a building. It looked like the delicate work of one of the great designers in this business, like a George Tscherny not an ad guy as good as George. I've got all his books, but the one I treasure most is the book of Esquire Covers. I think to some degree, they changed the culture of our country.
To this day, sometimes when I get an assignment, I ask myself, "Now what would George do." ----Harvey Gabor
26 internautes sur 36 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Isn't it ironic?... 14 juillet 2012
Par Melissa - Publié sur Amazon.com
Format:Broché
...that the man who goes on and on about the Big Idea, the self-proclaimed master of originality, has gone and written a book that is basically just a poor copy of the very successful Paul Arden books.
Note of caution: don't be fooled by this poor imitation. George Lois has written what is basically one big congratulatory pat on the back. Sure, he obviously did some pretty great stuff way back in the days when there wasn't much in the world of advertising to compete with but the way he puts that across just makes him sound like a candidate for 'the person you'd least like to invite to a dinner party'. The anecdotes mostly go something like this: "So we were in the room, and this guy says something SO stupid and I say *insert self-important quip that only George Lois finds amusing*". That's pretty much it. Buy the Paul Arden book with the money I just saved you and read something that is informative, witty and interesting instead.
83 internautes sur 120 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 120 Pages of Utter Egomania 8 mars 2012
Par Annie Castellano - Publié sur Amazon.com
Format:Broché|Achat vérifié
This book is one of the most egregious manifestations of narcissism I've ever encountered. George Lois is so impressed with himself and his work (which, by the way, is old and old-school) that it's not only sad, it's distracting. This book is nothing but a collection of platitudes from a guy who loves to hear himself talk (and preferably, it seems, about himself). I get it George...you've been successful. You're famous in the ad world. Well, now you're insufferable.

Page 1 = a quotation, rendered in bold type, from none other than George Lois. Page 2 = six pictures of the author. Pages 4-5: A full-spread photograph of George Lois presenting to clients 37 years ago. (Who has a photograph of himself presenting work to a client, and has kept it for 37 years?!)

There are hundreds of more relevant books on the subject of creativity and how to unleash your potential. Don't waste your money or time on this one.
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