Book Description
What do some of the most recognized and progressive companies in North America like Nike and Starbucks have in common? They have adopted The Natural Step as their business model. This book provides details of the step-by-step internal processes, tools, materials, learning, and results of four forward-thinking companies in their efforts to lead the sustainability revolution.
About the author
Brian and Mary Nattrass are the North American practice leaders for The Natural Step -- one of the world's leading consultancies in sustainable development. Brian has been a lawyer, CEO, and Chairman of Earth Day International, Mary has been a research director and consultant, and both authored The Natural Step for Business (New Society, 1999).
