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Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School (Anglais) Relié – 24 septembre 2013

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Descriptions du produit

Présentation de l'éditeur

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. 

  • An essential guide for any business seeking to use design thinking as a problem–solving tool as well as a business method to transform companies and cultures
  • The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design
  • Author Idris Mootee is a management guru and a leading expert on applied design thinking 

Revolutionize your approach to solving your business′s greatest challenges through the power of Design Thinking for Strategic Innovation.

Quatrième de couverture


As technological innovation has accelerated, people, communities, and organizations have become more connected than ever before. We talk more, share more, and expect more. This disruption has changed the way consumers do business. We watch iPads not TV. We don′t believe the hype. We shop online not in stores.

We don′t want to eat junk ingredients. We want what we want when we want it and at the price we want it.

In this environment, the traditional ways of running a business just won′t work anymore.

Enter design thinking.

Design Thinking for Strategic Innovation explains how design thinking can bring about creative solutions to solve complex business problems. Through real life examples, it shows how design thinking has been applied across different industries and contexts. An essential guide for any business seeking to use design as a problem–solving tool, Design Thinking for Strategic Innovation offers a methodology to transform companies and cultures.


  • How to apply design thinking to your long–range planning
  • Why every future business leader needs to be a good design thinker
  • The 10 design thinking principles that redefine business management
  • Design thinking framework tailored to the eight key challenges that businesses face
  • How to create a design thinking culture within your company

Hiring design thinkers is not enough. Discover how to build design thinking into your organization′s DNA. Revolutionize your approach to solving your business′s greatest challenges with the power of Design Thinking for Strategic Innovation.

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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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Amazon.com: 26 commentaires
46 internautes sur 47 ont trouvé ce commentaire utile 
Beautiful book but not necessarily for freelancers or small biz owners 25 septembre 2013
Par Sarah Lewis - Publié sur Amazon.com
Format: Relié Achat vérifié
I picked up this book because of its beautiful design, and also because I own a small business and value strategy, but am not familiar with "design thinking" and hoped this would be a good primer. The subtitle, "what they can't teach you at business or design school," gave me hope that it would be a high-level introduction to a new topic.

Well, it is high-level, perhaps to a fault. My impression is that it's written for executives or managers rather than practitioners, and deals primarily with the "why" (the benefits of "design thinking") with some emphasis on the "what" (a sometimes-clear exploration of what design thinking actually is, though I was still a bit fuzzy at the end of the book), and very little about the "how."

My disappointment with the book is probably a case of audience mismatch. I'm a mix of in-the-trenches practitioner and small biz owner, so I'm looking first and foremost for practical applications of interesting ideas. This book celebrates the ideas themselves, and as a result (and due to the formal writing style), I had a hard time staying focused on the content. I would have appreciated more concrete examples (there were some, but they were few and far between).

But speaking of the content: it is beautiful. The design of the book is fantastic, and left me feeling happier about the effort of reading the text. Lovely as the design is, though, I wish I found the writing as delightful.
18 internautes sur 19 ont trouvé ce commentaire utile 
Vague, Lacks Substance 2 décembre 2013
Par Michael Lee - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
poorly written. lots of vague statements and passages with no clear example or resolve. the ideas sound interesting at first, but just as you want to know more he drops the topic and moves on. huge dependence on (semi) famous quotes to get his point across, which in my mind is lazy writing.
18 internautes sur 20 ont trouvé ce commentaire utile 
Fluff only, no substance 17 décembre 2013
Par Jcm Diepstraten - Publié sur Amazon.com
Format: Relié Achat vérifié
This book has the appearance of a coffee table book. Nowhere in the book is there any real content about the what, how and why of design thinking. No clear methods are discussed. There's only an endless amount of useless quotes and open doors that remind me of the dot.com bubble blurbs. Extremely disappointing.
8 internautes sur 11 ont trouvé ce commentaire utile 
Engaging, inspirational, informative a good discussion of design and strategy 21 septembre 2013
Par Mark P. McDonald - Publié sur Amazon.com
Format: Relié Achat vérifié
Design Thinking for Strategic Innovation explores the application of design thinking principles to re-energize and evolve the practice of business strategy. This is a good book that offers some provocative ideas and re-grounds standard strategy terms in a the new digital-media rich world. Traditional strategists will enjoy the book as it takes a different look at the idea of strategy and how it applies in a dynamic world. Design thinking personnel will find it provides a bridge to more traditional business - although this is by no means a rosetta stone.

The book is a good example of the blending of traditional business writing, with imagery and design. The book is more of a media unit featuring photographs taken by the author to illustrate and engage in new ways of thinking. Textually, the book is sparse with the text taking a back seat to the images. That will be off putting to some used to reading 300 page texts, but I suggest that you engage this book more than you read and extract from it.

The book covers familiar ground about the changing nature of business, trust, the need to be better -- not just faster or cheaper and how design thinking applies to this. The book is organized into 5 'scenes' ala sections with mini-chapters in between. The best 'scene' is Scene 04 - Introducing the Design Thinking MBA. This section compares and contrasts the design thinking approach around the following business challenges:

Maintaining Relevance
Extreme Competition
Creative Culture
Strategy and Organizations

Hard core students of strategy will find the treatment of these topics semi-suprficial, but they will miss the point. The idea of exploring these business challenges is to provoke you think differently about them as you are exposed to design thinking and points of view.

Mootee, the author, backs up this discussion with a section that starts at Page 170 -- Applied Design Thinking for Business Model Design. This is a set of templates that help you see how design thinking creates, captures, organizes and thinks through the issue of business design. It is the toolset that is so often missing from other books.

Overall recommended as an engaging, insightful and provocative read. Why only 4 stars then? Well Mootee is the CEO of his own design company and the book really concentrates largely on what his company does. In that regard the book is like a portfolio of work/advertising for his firm rather than advancing the state of either strategy or design thinking.
1 internautes sur 1 ont trouvé ce commentaire utile 
This is where the book strikes me as useless. Heck - pretty sure I could sum it ... 10 juillet 2015
Par Chris Guerrero - Publié sur Amazon.com
Format: Relié
Must say I struggled with this book. Author seems content to talk in circles around the subject, wax poetic on the notion of the subject, and repeatedly point out the subject's value to business.

But as for what the heck the subject is? This is where the book strikes me as coming up short.

It drives me nuts when I feel like someone is talking like a fortune cookie filled with buzzwords. The first 80 pages felt something like this: Design thinking is the future. It is a change from convention. It is what the business leaders of tomorrow will leverage to drive synergies of business and consumer connectivity to enable paradigm shifts in delivery. The models for success of the past are not designed for today's, much less tomorrow's needs.

Throw in some pics and that's pretty much a good chunk of the book.

I guess from a purely aesthetic point of view, it is a pretty book. Some have said, and I would agree, that it's like a coffee book. But not one I'd leave lying around my place.

I'd pass on this one.
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