Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions. Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.
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fashion design
24 août 2007
Par Janeann Woodrow
- Publié sur Amazon.com
Format:Relié
a really good book that looks at how fashion designers became celebrities and a look at what it is like to work as a designer, whether it is an assistant designer or a top designer like tommy hilfiger. this book gives a good review of theory on fashion from both the meaning it has to people who buy and wear fashion to the role of fashion in everyday life, and it talks about fashion firms, their leaders, the culture in the firms and how fashion has become a global industry. i learned a lot about the ways that fashion influences individuals and how it works as a business, and I didn't know much before on this topic. it is well written for the college grad or above level.
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DESIGNING CLOTHES is an excellent, in-depth survey.
4 novembre 2007
Par Midwest Book Review
- Publié sur Amazon.com
Format:Relié
DESIGNING CLOTHES: CULTURE AND ORGANIZATION OF THE FASHION INDUSTRY is a top pick for college-level collections strong in fashion history and design. It considers how fashion operates in society and how it works in an organizational context, considering how fashion firms operate, how they market more than just clothing, and how they actually sell bigger concepts than the latest style choices. Not only art collections but business libraries as well will find it an important survey of how the presentation of fashion is influenced by social change. From fashion industry trends and leadership to the efforts of the fashion designer, DESIGNING CLOTHES is an excellent, in-depth survey.
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